Pays Rs 204 cr at Rs 800 per share, open offer to follow.

Dabur India has acquired 72.15 per cent in Fem Care Pharma, a women’s skin-care products company for Rs 203.7 crore in an all-cash deal. As required by the takeover regulations of the Securities and Exchange Board of India (Sebi), Dabur will make an open offer for another 20 per cent in Fem Care.

With Fem Care’s product portfolio, which include fairness bleach, hair remover and liquid soap under the Fem brand, Dabur hopes to gain entry into the high-growth skin-care market. Dabur at present has a minor presence in the skin-care market with products under the Gulabari and Vatika brands.

“The acquisition brings to Dabur a portfolio of well-known household brands, which enjoy a pole position in their respective categories, offering us a strong platform to enter newer product categories and markets. Fem's brands fit in well with Dabur's future growth plans, both for India and international markets," Dabur India CEO Sunil Duggal said.

The domestic skin-care market is pegged at Rs 2,200 crore and is growing at 20 per cent annually. While multinational players such as Procter & Gamble, Revlon and Hindustan Unilever dominate the market, domestic players such as Emami, Godrej and CavinKare have a significant share of the pie.

"As Dabur gains access to Fem's research capabilities, we believe it will be able to broaden the company's product portfolio and further capitalise on the emerging opportunities in domestic and international markets," said Sunil H Pophale, chairman & managing director, Fem Care.

Fem Care’s sizable international presence with its OTC products in markets such as Yemen, Maldives, Mauritius, Malaysia, UAE and Oman will boost Dabur’s international growth strategy.

New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - Markets end higher led by rate sensitives - New rules to seize property of corrupt babus - BSES gets Rs 5,000-cr IDBI Bank loan to pay dues - Reliance MediaWorks Q3 net loss at Rs 151 cr - Investor wealth grows by Rs 10 lakh cr in 2012 rally

Read Business news in  Advertisements -  Now property search gets more exciting than ever before! -  High Growth Business Opportunities in Africa - Register to explore -  Save over Rs.3000 with IndianOil Citibank Card -  We live for our family. have you secured them? -  Financial Learning now made easier and more convenient. -  India's No. 1 Property Site. Click here to know more.. -  Get 5% cashback on telephone bills with Citi -  Enjoy the journey as much as the destination. click to know more.. -  Exim Bank Conclave on India - Africa Project Partnership. Know more.. -  Be part of it The World's Largest Aircraft. -  Creating Wealth made simple the SIP way. Know more.. -  Only Developer to give a guarantee on time space & rate. -  Office 365 for professionals and small businesses. -  Buy Your Property with Our Triple Guarantee in India. -  Improve Patient Care & Experience. Click here to know more -  Win a Business Class Ticket to Europe..Know more.. -   Introduce a New Automotive Luxury Car.. know more -  Health is Wealth..... Insurance + Savings... Know More...