Business Standard
Sunday, May 27, 2012
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
||||||Life & Leisure||| 
 Section Home | People | Features | Enterprise | Columnists | Gadgets & Gizmos | Travel | How to Spend It | Book Review | Leisure & Sports
Home > Life & Leisure
 

Eat (pray/love optional)
Nilanjana S Roy / New Delhi Sep 11, 2010, 00:14 IST

If you’re a true foodie, try the food at Indian ashrams

Trust the Italians. As Elizabeth Gilbert’s Eat, Pray, Love went from bestselling memoir to a Julia-and-Javier starring romantic blockbuster in the film theatres, tour guides in Bologna, Naples and Rome were pulling in the groupies.

 
 
 
Related Stories
News Now
-The junk food effect
-The khichdi conundrum
-Drop it like it's hot
-A new leaf
-Navigating the tasting menu
-Bourdain vs Bourdain
For foodies and Gilbert groupies, the two big destinations of choice after the success of the book have been Italy and Indonesia. Flocks of tourists have headed off to Bali to find their very own medicine men and healers — Gilbert found herself a dashing, romantic Brazilian man as well, but this may be beyond the reach of most tour group operators.

And Italy, where Gilbert famously put on enough weight to confirm that she not only gorged on buffalo mozzarella but had begun to look like a very small, round cheese as well, now has some of the happiest pizzerias and trattoria owners in the world. The Gilbert diet in Italy allowed no calorie-watching, and some of her favourites were: streetside pizza in Naples (“Thin, doughy, strong, gummy, yummy, chewy, salty pizza paradise”), gelato, chocolate and the pleasures of putting together a meal for oneself out of eggs, asparagus, goat cheese, salmon and a ripe, luscious peach.

Perhaps the most liberating part of Eat, Pray, Love’s Italian excursions into food was the way in which Gilbert celebrated gluttony —thereby freeing up this generation of women. They may diet in Delhi, count calories in California, but Italy is now earmarked on their maps for Indulgence. At the San Crispino gelato shop near the Trevi Fountain in Rome, women stuff themselves silly. This is so not the sorbet; instead, this is food porn, for a generation of fashionably starved women.

Italy has the food tourism market cornered, between Bill Buford and Liz Gilbert. Buford has encouraged hoards of enthusiastic gourmands to make the trek to Sicily, to discover the art of the old-school butchers and the true heart of slow food. Liz Gilbert has now mapped the best pasta, gelato and fried zucchini blossoms for tourists who want, if only for a brief season, to experience the joys of complete, sensual abandon to gastronomy.

In all of this, India’s missed the bus. This is in part because Liz Gilbert skipped travelling around the country in order to ‘find herself’ at a particular ashram (not listed on the many “Pray” tours cashing in on the Gilbert effect). But it’s also because Gilbert, like all too many tourists, doesn’t dwell strongly enough on the pleasures of ashram food. (She does mention it, but the purity, austerity and cleansing virtues of the food don’t stand comparison with the descriptions of melting, perfect, lush cheese in sunny Italy.)

But if you’re a true foodie, Gilbert’s path really is the one to follow: excess in Italy, compensated for by good-for-the-soul eating in India. Most ashrams have spectacularly good kitchens — and chefs — the relative austerity of ingredients and the emphasis on freshness means that most ashram cooks are experts at creating great flavours.

One way, and perhaps the most common, for tourists to experience this is by booking in at an ayurvedic-friendly resort, such as the many excellent places in Kerala, or if your budget stretches to seriously high-end, to places like the Ananda Spa in the Himalayas. An easier and more time-honoured way for visitors who don’t mind a little sermonising and friendly bhajan-singing for their supper is to visit the Hare Krishna temples, or to partake of any of the gurdwara langars.

The Italian Gilbert gluttony tour is well on its way to becoming a permanent tourist attraction — we need to respond with an Eating-at-the-Ashram package before Eat, Pray, Love mania wanes.

[Nilanjana S Roy is a Delhi -based freelance writer]

New Ipad Application :Business Standard's all new IPad App
Click here to download for free
Arrow Other Stories     
- Markets end flat
- Turbulence ahead for airlines despite oil price drop
- Weak rupee may bring cheer to NRIs, expats
- LIC buys PSU stocks, sells pvt sector blue-chips in Q4
- Banks may lower deposit rates as inflation eases: Report
  Read Business news in 
- Journey on, We are by Your Side. Click here to know more
- Benefits Upto Rs. 2.36 Lakhs on the Fully Loaded TJet Petrol.
- The Best Seller is Also the No. 1 in Mileage. Click here
- Watch The Film Here. Click here to know more..
- Leader in Passenger Car & Automobile Tyres. Click here
- 1 billion in saving for Unilever without any tangles.
- Learn How One City is Running on FOOD SCRAPS.
- One Partnership Endless Possibilities. Click here to know more
- Helping doctors detect diseases earlier, saving costs & extending lives.
- 36 Lakhs can get you a pool of Luxuries. Click here
- Which is the best plan for your daughter
- Check out the TRUE COLOURS of your Stocks, Now for FREE!
- One of the leading business schools in the world.Know More
Sorry, comments to this story are closed
Latest Messages
Table for Two
  Now available at Special price
  Rs.280/- Only

  Buy Now
BS POLL
UPA 2 has completed three years. How do you rate its performance?  Read the story
  Good
  Average
  Bad
Submit
Most Popular
Read
E-Mailed
Commented
   
- India to guarantee safe gas transit from Tapi
- Air India pilots wanted a halt to command training of IA pilots
- Pak players likely to be part of IPL 2013
- EGoM to now decide on base price for spectrum auction
- New power equation in BJP
 
 More  
New Ipad Application
 Business Standard's all new IPad  App
 Click here to download for free
  Hot Searches  
 
Apalya |  Air India |  GAAR |  Agni  |  Solar eclipse |  Satyamev Jayate |  SRK |  Aamir Khan |  IPL |  Ertiga |  Sarfaesi Act |  Vodafone |  JP Morgan |  Transfer pricing |  Rupee |  Kingfisher Airlines |  Silver |  Provident Fund |  income tax refund |  iPhone |  Reliance Industries |  SEBI |  BSNL |  BSE |  NSE |  Mukesh Ambani |  Anil Ambani |  Infosys |  Pranab Mukherjee |  Sonia Gandhi |  Rahul Gandhi |  New Pension Scheme |  Reliance |  RBI |  GDP |  Gold |  Ratan Tata |  ICICI |  B-School |  Sensex |  Tax calculator |  Home Loan |  Personal Finance |  inflation |  oil prices |  Barack Obama |   
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World | General News
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us