The south Indian media and entertainment market is expected to grow at a Compound Annual Growth Rate (CAGR) of 14 per cent for the next four years to cross Rs 32,140 crore by 2015, according to a joint report of the Federation of Indian Chambers of Commerce and Industry (FICCI) and research firm Deloitte Touche Tohmatsu India Pvt Ltd. It is presently estimated at Rs 18,740 crore.

The film industry, which is at Rs 2,110 crore at present, is poised to grow at 11 per cent per annum for next four years, to reach Rs 3,170 crore by 2015, states the FICCI-Deloitte report on Media and Entertainment in South India.

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Of the various media platforms, TV is the most popular media platform in the South, valued at Rs 10,630 crore and accounts for 57 per cent of the overall market. This is expected to grow at a CAGR of 17 per cent and could reach a market size of around Rs 19,810 crore by 2015, states the report.

Driven by the demand for vernacular publications, print media is the second most popular medium with almost 30 per cent of the market share. Presently valued at Rs 5,680 crore, it is expected to grow towards Rs 8,490 crore with a CAGR of 11 per cent during 2011-15. Readers for English newspapers has increased in Bangalore, owing to the non-ethnic working population. However, in Andhra Pradesh, the political climate could become an influencing factor on vernacular newspapers, going forward, it added.

The radio business would have huge growth potential and is expected to double its size backed by the quality of the regional language offerings, which are localised not just to the state but to urban and rural areas within the state. The Radio business is expected to grow from the current Rs 320 crore to Rs 670 crore with a CAGR of 20 per cent by 2015.

The report also reveals that Tamil and Telugu have a major share in the South Indian market, accounting to around 70 per cent of the total market in the region.

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