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| Fem Care Pharma to invest Rs 125 cr for brand-building |
| Tushar Pawar / Mumbai/ Nashik Sep 28, 2009, 00:38 IST |
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Eyes 25% sales growth in FY 2009-10.
Nashik-based Fem Care Pharma Ltd (FCPL), a subsidiary of Dabur India Ltd, is planning to invest Rs. 125 crore in its brand building in the next 3 years. Moreover, the company is eyeing 25 per cent sales growth in the current FY 2009-10.
Fem Care was just acquired by the FMCG major Dabur India Ltd in the current financial year. Now, Dabur India has 92.15 per cent stake in Fem Care Pharma. FCPL operates in FMCG, Pharmaceutical and Chemical sectors.
The company (FCPL) manufactures and markets personal care products, fabric care products, pharmaceutical formulations and chemical intermediates. The company has manufacturing facilities at Nashik and at Manakpur (Himachal Pradesh).
“Our prime focus is in brand building of the company (FCPL) and we are planning to invest around Rs. 125 crore for the purpose in the next three years. Our major focus will be on bleach, hair removing and pharma categories. We are planning to increase the sales of the company (FCPL) by using the management strength and distribution network of Dabur India. We have set the target of 25 per cent growth in sales for the current FY 2009-10,” the company (FCPL) executive, who did not want to be identified, told Business Standard.
In FY 2008-09, the company’s sales turnover increased by 14.52 per cent to 107.47 crore, as against Rs. 93.82 crore in FY 2007-08 and Rs. 81.14 crore in FY 2006-07.
The Personal Care business continues to account for over 75 per cent of the company’s sales turnover. During the FY 2008-09, the Consumer Care business grew by 14 per cent, the Pharmaceutical business by 26 per cent and Chemical business grew by 67 per cent.
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