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Fiat to position Grande Punto in premium small car segment
Press Trust of India / New Delhi June 1, 2009, 15:47 IST

Car maker Fiat India today said it will position its hatchback Grande Punto, which will be launched in both petrol and diesel variants on June 17, in the upper side of the small car segment.     

 
 
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Fiat India Automobiles Ltd (FIAL), a 50:50 joint venture between Italy-based Fiat SpA and domestic auto major Tata Motors, plans to position the car in the premium hatchback segment along with Maruti Suzuki's Ritz, Hyundai's i20, Skoda's Fabia and to be launched Honda Siel's Jazz, the company said in a statement.     

The company, however, did not disclose the price of Grande Punto, which was first launched in Europe in 2005.     

"Grande Punto will roll out from the company’s state-of-the-art plant at Ranjangaon (in Maharashtra) which also manufactures Fiat’s Linea and Palio," it added.     

The localisation content of components of the car would be increased up to 85 per cent by the end of this year, it added.      "The company is also working to ensure that the car is supported through a robust Tata-Fiat dealer network comprising of 100 sales and service outlets by time of launch," it said.     

FIAL was originally incorporated in 1997 and the definitive agreement was signed in 2007.

Currently, Fiat India Automobiles Ltd has its manufacturing facility in Ranjangaon with a production capacity of two lakh cars and three engines per annum. It produces Palio Stile and Linea from the plant.

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Pramod
Ritz is a "premium" segment car. OMG so where you put Swift then. For your kind information Ritz is costs lower than Swift.
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