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Fly presents Booom for those who love really loud sound
Announcement / Corporate May 18, 2010, 19:40 IST

India’s first Mobile Phone with 30 x 40 mm speaker and an in-built amplifier

Fly Mobile, of the pioneers of dual SIM phones in Europe and a brand owned by the Meridian Group, headquartered in UK, today announced the launch and availability of their new and exciting mobile phone Fly Booom (MC105). It is India’s first mobile phone with noticeably big 30 x 40 mm speaker and an in-built amplifier for really loud sound blast that builds up to a musical crescendo. Besides its flamboyantly loud and clear sound, it comes with a host of multimedia features for a truly entertaining experience. Not to forget the fact that it comes at pleasantly surprising price of Rs 3649 only.

It has a 3.5 mm universal audio jack, FM radio with schedule recording, 5 different FM alarms, dedicated volume control keys and comes with an audio player that displays album cover, background and lyrics. Up to 15 FM channels can be saved on it with their specified channel effect. The phone has USB-chargeable 1200 mAH battery for significant music time or 8 hours of talk time, a 2 GB memory card that comes pre-loaded with entertaining Bollywood content, 4 GB expandable memory and Bluetooth capability. What’s more, the modem within the phone can be connected to a PC that’s Bluetooth-enabled for dialing up and surfing the Internet.

According to Mr. Prem Kumar, Chief Executive Officer, “Fly Booom (MC105) is a phone with life. It breathes and the joy it spreads is infectious. We urge you to visit the nearest Fly store and take the loudness challenge – play any music on your existing handset and compare the same with Fly Booom (MC105) to feel the noticeable difference. Its decibel volumes are sure to blow away any doubts that you may have. Generally, devices positioned as ‘music phones’ come at prices that are steep. This is when Fly as an iconoclast stepped in and said why not have phones that share music and let people have fun. That too, at a price that does not burn a hole in their pocket.”

“We are targeting it towards the music aficionados in tier I and tier II cities at an age bracket of 18-35 who really love loud sound and prefer entertainment on the go.  It’s like carrying your own music system along and having a boom time wherever and whenever.  Owing to our incessant consumer research we read the market pulse well ahead and pressed this into action. Our global design and development facilities came up with Fly Booom (MC105), a phone that has it all but is still very affordable,” elucidates Mr. Kumar.

If in case you are being stalked or in danger, all you have to do is long press the right shift key and an SMS is sent to a pre-selected number. As and when the SMS receiver calls back, the call gets picked up automatically such that your friend or family member can help you instantly. Besides this, Fly Booom (MC105) has features like Mobile Tracker, password protection, call black listing, SMS filter etc., and it can also send a pre-specified SMS as and when you reject a call. In case you forget to  wish your near and dear ones on their birthdays and anniversaries, you can pre-set an SMS message for a particular date, time, mobile number or contact in the phonebook on to your Fly Booom (MC105) and your wish gets automatically sent at the appointed day and time.  

Some other features that make Fly Booom a hot pick off the shelves include dual SIM (GSM+GSM), one touch access to different features through navigation keys, 1000 contact phonebook, LED torch and GPRS. When it comes to camera capabilities, Fly Booom has a VGA camera , image viewer and different photo effects. It also has a 3GP/AVI video player and can record video in AVI format. The Indian calendar helps you plan your holidays besides tracking festivals and auspicious days.

About Meridian Mobile:
Fly Mobile, one of the leading mobile phone brands and the pioneer in dual-SIM phones in Europe is a brand owned by Meridian Mobile, headquartered in UK. Meridian Mobile as premier handset manufacturing company has in a short span of time established Fly Mobile’s presence in 25 European and Asian countries including India. It is now one of the fastest growing mobile handset brands in the world. Its phones are highly affordable and yet offer high end design and features to the users. Fly Mobile is now available in select mobile retail stores across 145 cities in India. For more information, please visit www.flyphone.in

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