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| FUJIFILM India introduces its latest digital camera models in the UP market |
| Announcement / Corporate Jun 05, 2009, 21:53 IST |
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New models to be available in over 25 cities across the state; Expecting around 15-20% of its national sales from UP region.
FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is one of the world’s largest photographic solutions company, today introduced its new and exciting range of 7 new models of digital cameras in the UP region. The new range that includes multiple award winner, FinePix F200EXR, a high-end compact camera based on the path breaking EXR technology will be available at all major consumer electronics stores, photography shops and photo channel network across 25 cities in Uttar Pradesh including Agra, Allahabad, Bahraich, Banda, Bareilly, Etawa, Fatehpur, Gorakhpur, Hardoi, Jhansi,Kanpur, Karvi, Lakheempur, Lucknow, Mathura, Moradabad, Raibareily, Sita Pur, Sonbhaddra and Varanasi.
Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, said, “This year, we intend to intensify our campaign and develop the brand image of Fujifilm digital cameras. We also aim to reinforce technical and marketing support to existing channel network so as to penetrate deeper into the Indian market.”
Fujifilm India expects the UP region to contribute around 15-20% to its national sales in the current year and plans to undertake various promotional initiatives and ramp up its branding, sales and marketing activities through above and below the line marketing activities so as to effectively get across its message to its diverse target audiences.
“The objective is to create, sustain and reinforce the brand equity by creating the right marketing mix in terms of product, price, promotion and place (Channel),” elaborated Mr. A. Rajkumar, Country General Manager (DSC), Fujifilm India.
Amongst the digital cameras launched by Fujifilm today is the FinePix F200EXR, a high-end compact camera based on the path breaking EXR technology. Fujifilm’s Super CCD EXR sensor and the FinePix F200EXR, the camera that debuts this technology, have both received outstanding critical acclaim in Europe and the USA.
“Indian consumers have always appreciated innovation and embraced new technology quite openly. This has provided us with the impetus to launch our latest products soon after its launch in the USA as and we want our Indian customers to experience and enjoy the EXR technology, which is being lauded the world over.,” said Mr. Rajkumar.
While, Fujifilm’s FinePix F200EXR digital camera has been named a 2009 Innovative Digital Product Award winner by the Digital Imaging Marketing Association (DIMA), USA, the Technical Image Press Association (TIPA) has voted the FinePix F200EXR Best Compact Digital Camera 2009.
TIPA’s Best Imaging Innovation 2009 has been awarded to Fujifilm’s Super CCD EXR sensor and a third award went to Fujifilm Photobook Brilliant in the category Best Photo Service 2009. The hotly contested TIPA awards are considered the ‘Oscars’ of the photo and imaging industry.
The new Super CCD EXR sensor of Fujifilm’s FinePix F200EXR digital camera can create an unprecedented level of image quality while addressing basic challenges common to most compact cameras: limited dynamic range, high noise, and poor color reproduction at high ISOs. The Super CCD EXR sensor produces excellent detail in images when switched to its high resolution mode, but at the same time, it is capable of offering excellent quality in low light and superb highlight detail in contrast light when switched to its high sensitivity and wide dynamic range modes respectively.
“Using the human eye as the basis for the perfect camera sensor, Fujifilm has yet again extended technological boundaries, creating a Super CCD capable of registering excellent levels of detail in all images clicked by the camera. We are confident that both professional and amateur photographers will appreciate the superiority of this technology compared to other offerings in this category,” Mr. Rajkumar elaborated.
In addition to the 12 Megapixel 1/1.6” Super CCD EXR and completely redesigned EXR Processor, the FinePix F200EXR includes a powerful Fujinon 5x wide angle optical zoom lens, and Face Detection 3.0, the most powerful face detection technology available in the market. It also offers auto red eye removal, 5 Film Simulation Modes, a 3.0” high-resolution 230,000 dots wide view LCD, HD Photo Output, Dual Image Stabilisation and sensitivity of up to a mammoth, ISO 12800 (3 million pixel approx).
The heady combination of cutting-edge technology encased within an easy to carry compact body means that both photography enthusiasts will be able to take breathtaking pictures even in the most challenging of conditions.
“Fujifilm Finepix is respected for innovation, technology, quality, cutting – edge design, range, colors etc. It is time for us to highlight these characteristics to the Indian consumers while reinforcing our value proposition on product performance and the service capacity of the company,” concluded Mr. Tanaka.
About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit: www.fujifilm.in
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