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| FUJIFILM to capture vivid colours of Onam |
| Announcement / Corporate Aug 20, 2009, 23:07 IST |
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Launches new cameras; offers price discounts & free accessories across Kerala; opens service centre in Kochi.
FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company, announced its special offers for Onam, the biggest festival of Kerala which marks ten days of high-spirited celebrations and shopping in the southern Indian coastal state.
In accordance with its business strategy to capture 15% market share in the next three years and emerge as one amidst the top brands in the digital camera market, FUJIFILM is launching two of its newest models – the FUJIFILM FinePix S1500 and FUJIFILM FinePix F200EXR – in Kerala this festive season. Besides this, FUJIFILM is also offering special festival price discounts on its existing range of technologically superior and advanced digital camera models. During the festive season, FUJIFILM FinePix A170 camera is available at a special price of Rs 5999 as against its MRP of Rs 7999 and the FUJIFILM FinePix J27 is available at Rs 6999 as against its MRP of Rs 7999.
What’s more, this Onam every customer across Kerala shall get a camera pouch, a battery charger and a 2 GB memory card absolutely free along with purchase of a FUJIFILM digital camera. Not to forget the three year warranty also being offered by FUJIFILM. Buoyed by the phenomenal response that FUJIFILM has received for its digital cameras in Kerala, it has even opened a service centre in Kochi to cater to its customers in the state.
Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, said, “Kerala is an important market for FUJIFILM. In the recent past, customers in the state have expressed their confidence in our products. Their overwhelming response to our digital camera range has helped us grow our market share. Onam, the biggest festival of the state, marks festivities and shopping. We are very hopeful that out new models, discounts, extra warranty and free accessories coupled with our extended reach through a customer service centre in the state shall influence the buying decision of the customers. The technological superiority and advanced features that our cameras have as an edge over the competition shall anyways add to the colours of the festival this year.”
According to Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, “The festival stands for the homecoming of the legendary king Mahabali in the state. This Onam, we wish to tell our existing as well as prospective customers in Kerala that the ‘Mahabali’ amidst digital cameras – FUJIFILM - has arrived. Customers in Kerala have always appreciated innovation and embraced new technology quite openly. This has provided us with the impetus to launch our latest products and serve customers better such that they experience and enjoy our technology, that’s being lauded world over.”
Perfect for advanced amateur photographers, the 10 Megapixel FUJIFILM FinePix S1500 digital camera is a super-zoom compact with wide-angle versatile Fujinon 12x optical zoom (33mm-396mm equivalent) that features Face Detection technology with automatic red-eye removal, Dual Image Stabilisation (combining CCD-shift with high ISO), ISO levels of up to ISO 6400 (at 3MP), and a brand new Tracking Auto Focus function. This, along with features such as Panorama Shooting Mode and Instant zoom, make the FUJIFILM FinePix S1500 a camera that will suit every member of the family. It is also designed for lower power consumption with a 300 shot battery life using AA Batteries and up to 700 shot battery life with AA Lithium batteries. It is available for Rs 13499 only.
The new Super CCD EXR sensor of FUJIFILM FinePix F200EXR digital camera can create an unprecedented level of image quality while addressing basic challenges common to most compact cameras: limited dynamic range, high noise, and poor color reproduction at high ISOs. As FUJIFILM’s most advanced compact digital camera to date, the FUJIFILM FinePix F200EXR is the world's first production point-and-shoot digital camera to offer FUJIFILM’s new Super CCD EXR sensor. The FUJIFILM FinePix F200EXR’s sensor and color array generates high quality vivid images with its three selectable sensor modes such as Fine Capture Mode for high resolution, Pixel Fusion Mode for high sensitivity and low noise with ISO up to 12800, and Dual Capture Mode for wide dynamic range up to 800%. The FUJIFILM FinePix F200EXR also features an EXR Auto Mode, combining automatic scene recognition with automatic sensor mode selection. In addition to the new Super CCD EXR sensor, the FUJIFILM FinePix F200EXR has 12-MegaPixels, a powerful Fujinon 5.0x wide angle optical zoom lens and a large 3.0" high-resolution LCD and offers the most advanced technologies available, including Dual Image Stabilization, Face Detection 3.0, and ISO settings of up to an unprecedented ISO 12800. This combination of features allow consumers to capture any shot, any place and at any time with the lowest noise to date. FUJIFILM FinePix F200EXR is available for Rs 18999 only.
About FUJIFILM
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com / www.fujifilm.in
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