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| FUJIFILM's 3D camera, world's first, declared most innovative product of the year |
| Announcement / Corproate Jan 18, 2010, 19:19 IST |
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Enables users to capture and enjoy 3D images & movies with naked eye without wearing special 3D glasses
FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company, today announced that its revolutionary 3D camera, FinePix REAL 3D W1, yet another world’s first from the Company, has been conferred with two awards recently – ‘Most Innovative Product of the Year’ by Better Photography magazine and ‘Most Innovative Compact Camera of the Year’ by Asian Photography magazine. Both the magazines are leading and authoritative publications on the domain and enjoy considerable readership and circulation.
According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, “FUJIFILM believes in bringing the latest of its technological innovations to the discerning buyers in India. These awards are a testimony of our endeavour to introduce digital camera models that are either world’s first in some aspect or based on an innovative technology that’s exclusive to FUJIFILM owing to our incessant research & development.”
“FUJIFILM invented the digital camera and we continue to lead technological innovations in the imaging industry. Our latest 3D imaging system exemplifies this well enough. We wish to assure buyers that when they buy a FUJIFILM digital camera, they are getting the best value for money and our product is technologically advanced and superior,” says Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India.
To achieve a 3D image, it is necessary to flawlessly layer together two images, so two Fujinon lenses, renowned for their high resolution & exquisite rendering, are installed. A 3x optical zoom, deemed difficult to achieve in 3D photography because of the precision required to align two lenses, has also been achieved. Moreover, the engine of the camera - RP (Real Photo) Processor 3D, another photo technology marvel developed by FUJIFILM over the years - synchronizes data passed to it by the two lenses and two CCD sensors, to determine shooting conditions such as focus, brightness and tonality to instantaneously blend this information into a single symmetrical image. The 2.8” 3D/2D LCD monitor features FUJIFILM’s own LCD panel.
In the ‘Individual Shutter 3D Shooting’ mode, the camera takes two shots, one after the other, and saves a single 3D image in the camera manually. The 3D image generated can be edited and this is particularly useful for landscape photography where a 3D image is difficult to achieve, or conversely, macro shots, where the 3D effect can be too strong. In the ‘Interval 3D Shooting’ mode, it is possible to take two shots from different viewpoints continuously while the photographer is moving, for example by train, airplane, or car, etc., to achieve 3D images of long-distance views. By using the ‘Parallax Control (3D Tuning Function)’, the 3D images can be manually adjusted for a clear and sharper 3D view. Adjustable in both live images on LCD panel while shooting and recorded images, this simplicity-of-use lets users really get creative.
Users can simply insert the SD memory card, in which 3D images (or videos) have been saved, into the 3D viewer and enjoy a 3D slideshow. They can be in complete control using the intuitive remote control. If the ‘Parallax Control’ is used, users can adjust the 3D effect on the viewer manually. The 3D viewer has easy-to-use features like Micro Thumbnail View and ‘Image Search’. It can also receive image data via high-speed IR (infrared) communication. Users can also directly connect it to their PC via USB and transfer stored images to the viewer for display.
About FUJIFILM
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in
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