Godfrey Phillips India, the Rs 1,800 crore tobacco company with interests in beverages and confectionary products, has forayed into West Bengal and plans to set up close to 900 ‘Four Square’ branded outlets over the next one month.

The company currently has over 1,000 branded outlets in North and West India. Its total distribution strength reaches 8 lakh outlets in the two regions put together.

According to Bhisham Wadhera, Executive Vice-President (Sales), Godfrey Phillips India, “Godfrey Phillips India has predominantly been a leading market player in northern and western India, with a share as high as 80 per cent in some key markets. We are now foraying into West Bengal and intend to launch all our brands going forward. We will have presence across 15,000 retail points in the state.”

The company, for the first time, has specially created blends for the West Bengal market, to suit local tastes.

All the cigarette brands will be manufactured at its existing Mumbai and Ghaziabad plants.

The company has also repackaged some of its brands for the state. For instance, it will introduce Four Square Fine Blend in a premium-look tactile finish. Four Square fine blend will be available in pack sizes of 10’s for Rs 20 per pack while Four Square Kings will be available in 10’s and 20’s for Rs 35 and 70 respectively.

Also, the company plans to launch its entire range of premium and high-end cigars such as Altadis, Davidoff and Villiger in Kolkata. These will be marketed through premium retail shops, five star hotels, premium restaurants etc.

As a part of its growth strategy, Godfrey Phillips has also forayed into tea business with brands like Tea City, Symphony and Super Cup, which the company intends to launch in Kolkata soon.

The company has also forayed into the highly competitive mint confectionary segment with the launch of ‘Fundamint’.

New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - Markets end higher led by rate sensitives - New rules to seize property of corrupt babus - BSES gets Rs 5,000-cr IDBI Bank loan to pay dues - Reliance MediaWorks Q3 net loss at Rs 151 cr - Investor wealth grows by Rs 10 lakh cr in 2012 rally

Read Business news in  Advertisements -  Now property search gets more exciting than ever before! -  High Growth Business Opportunities in Africa - Register to explore -  We live for our family. have you secured them? -  Financial Learning now made easier and more convenient. -  Earn fuel worth Rs.2400 with Citi -  India's No. 1 Property Site. Click here to know more.. -  Get 5% cashback on telephone bills with Citi -  Enjoy the journey as much as the destination. click to know more.. -  Exim Bank Conclave on India - Africa Project Partnership. Know more.. -  Be part of it The World's Largest Aircraft. -  Creating Wealth made simple the SIP way. Know more.. -  Only Developer to give a guarantee on time space & rate. -  Office 365 for professionals and small businesses. -  Buy Your Property with Our Triple Guarantee in India. -  Improve Patient Care & Experience. Click here to know more -  Win a Business Class Ticket to Europe..Know more.. -   Introduce a New Automotive Luxury Car.. know more -  Health is Wealth..... Insurance + Savings... Know More...