|
| Godrej brand valued at $2.86-bn: Adi Godrej |
| Press Trust of India / Mumbai May 10, 2011, 21:38 IST |
|
 The 114-year-old Indian conglomerate, the Godrej Group, has been valued at $2.86 billion brand through a valuation exercise undertaken by global brand consultancy firm Interbrand, group's Chairman Adi Godrej said today.
The exercise will not only help the group synergise its business units around a central brand, but also help guide future business investment and decision-making in a sophisticated and brand-driven manner.
"Businesses in India have to take a global scientific approach towards brand development with a focus not just on product brands but the whole brand franchise. The valuation enables us align our diverse business units under the one brand, enabling businesses to maximise return on brand investment across the portfolio," Godrej told reporters here.
The Godrej Group has, for the first time, undertaken a brand valuation exercise while the London-based Interbrand has carried out for the first time a project for any Indian company.
The Group had earlier roped in another leading consultancy Brand Finance to do a valuation for some of its key products such as Cinthol, Godrej No 1 and GoodKnight, among others, Godrej said.
The $3.2-billion company, however, has not included its international business in the nine-month-long brand valuation excercise as most of the acquisitions were not completed during that time.
The brands or the Group companies that have been evaluated under this process are Good Knight, Cinthol, Ezee, Hair Colours, Godrej No 1, Godrej Properties, Agrovet, Interio, Appliances, Locks, Security Solutions and Aerospace, amongst others.
On the methodology that was adopted in the exercise, Godrej said that Interbrand has taken into account the category segments, financial analysis, demand analysis and strengths.
The brand strength of Godrej was 55 as against the benchmark of 58. The best in the class is 68.
|
|
|
|
|
|
|
|
|
|
 Read Business news in |  |
|
|
|
|
|
|
Advertisements |
|
|
|
|
|
|
|
|
|
|
Content Guide
