Internet giant Google unveiled an online news reader called "Fast Flip" today, featuring stories from the BBC, The New York Times, The Washington Post and other major media outlets.

Google, which launched Fast Flip at the TechCrunch50 technology conference in San Francisco, compared using the quick-loading product to flipping through the pages of a magazine "really fast without unnatural delays".

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A large arrow allows a Web surfer to quickly jump from one article to the next, significantly faster than the time it usually takes to load a web page.

Besides the BBC, the Times and the Post, companies supplying content include magazines such as the Atlantic, BusinessWeek, Cosmopolitan, Elle, Marie Claire, Newsweek and Popular Mechanics and online sites TechCrunch, Salon and Slate.

Google has had a strained relationship with some US publishers and the California Internet giant said its media partners would share advertising revenue from Fast Flip.

"Partners will share the revenue earned from contextually relevant ads," Fast Flip developer Krishna Bharat, a Google engineer, said in a blog post.

Fast Flip allows readers to browse stories by topic, by publication or by what is most viewed or most popular.

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