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| GSKCH aims to make Horlicks Junior Biscuits a Rs 50 cr brand |
| Press Trust of India / New Delhi Aug 31, 2009, 14:11 IST |
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FMCG player GlaxoSmithKline Consumer Healthcare is betting big on the toddlers' biscuit category with its newly-launched Junior Horlicks Biscuits range and plans to make it a Rs 50 crore brand in the next 3-4 years. The company is also looking at rolling out the range across the country.
"Junior Horlicks Biscuits were launched in June this year and the initial response has been very encouraging. We hope it will contribute up to Rs 50 crore (as turnover) in the next 3-4 years," GlaxoSmithKline Consumer Healthcare (GSKCH) Executive Vice-President (Marketing) Shubhajit Sen, told reporters.
He said the company is also likely to roll-out the range across the country soon. "We have launched it in 158 cities and towns and we will look at expanding (the product) to other regions going forward," Sen said.
Junior Horlicks Biscuits is currently available in butter and chocolate flavours at price points of Rs 10 (35 gm pack) and Rs 35 (125 gm pack).
Sen said, the company is open to add more variants.
"GSKCH has developed this product keeping in mind the need for mothers to provide healthier nutritive snack to their children as there are no biscuits in the Indian market positioned especially for toddlers. This product has been specifically developed for the Indian market," he added.
The company has also brought in a special design with biscuits being shape like animals.
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