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Gujarat, Egypt to work jointly for tourism
BS Reporter / Mumbai/ Ahmedabad Jul 13, 2010, 00:11 IST

Tourism Corporation of Gujarat and tourism department of Egypt will work together for the development of tourism sector in India. Vipul Mitra, tourism secretary, government of Gujarat also held meeting with officials of Egypt International Tourism Board yesterday at the International India Tourism Mart (IITM) held in Bangalore.

Tourism Corporation of Gujarat had organised a road show in Bangalore on Sunday to promote tourism in Gujarat and inviting tour operators, travel agents, investors for the development of tourism in Gujarat.

"Gujarat government also made an elaborate presentation outlining broader view tourism opportunities," the government said in a release.

Tourism secretary of the state and the official of Egypt tourism in India also decided to work out a mutual plan at IITM for co-operation and understanding tourism and hospitality sectors.

It may be mentioned here that Gujarat government is gearing up to focus exclusively on tourism opportunities in the state. Gujarat government has also roped in legendary actor Amitabh Bachchan as a brand ambassador for Gujarat.

From roping in Amitabh Bachchan as the brand ambassador for Gujarat, setting up tourism institutes to identifying Special Tourism Investment Regions (STIR), the state government is exploring various avenues to popularise Gujarat as a tourist destination. With an aim to sensitise the Indian tourism industry on Gujarat tourism, the state is planning various initiatives and policies.

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