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| Herbalife signs four-time world boxing champion as their sponsored sportsperson |
| Announcement / Corporate Jul 30, 2010, 18:56 IST |
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Reinforces its Commitment to Promote Healthy Active Life
Herbalife India, a global nutrition Company, today announced its partnership with MC Mary Kom, the four-time world boxing champion and ambassador for the International Boxing Association, as its sponsored sportsperson for its nutritional range of products. In addition to MC Mary Kom, Herbalife India has recently renewed their association with Saina Nehwal, the world’s number 2 badminton player as their sponsored sportsperson.
MC Mary Kom is the recipient of the Rajiv Gandhi Khel Ratna, the Padma Shri and the Arjuna Award. She is also recognized by the BBC and other experts as one of India’s foremost medal hopes at the 2012 London Olympic Games. Her training and preparation for the Olympics is supported by the Olympic Gold Quest (OGQ), a not-for-profit foundation set up with the mission of winning Olympic gold medals for the country. The OGQ was started by Indian sports legends Geet Sethi and Prakash Padukone.
Commenting on signing their second brand endorsement, Mr. Ajay Khanna, Country Head, Herbalife India said, “At Herbalife, our focus on sports goes a long way in communicating the need for healthy living through better nutrition. With our commitment to the Indian market, Mary will endorse Herbalife's range of nutritional products and support us in promoting a healthy, active life in India. This is our second sports personality association in India and we will continue to identify other talents to help them fulfill their goals and place India’s sports leadership on the global map.”
MC Mary Kom said, "I am extremely excited to be associated with an internationally respected brand like Herbalife and I look forward to working with Herbalife in the near future. As a professional athlete, I am proud to be associated with a brand that promotes the health and well being of its customers and together we can show people the value that lies in the Herbalife philosophy!”
MC Mary Kom is scheduled to participate in the World Boxing Championship and the Asian Games over the next four months and she is favored to win the gold at both of these prestigious events.
She is exclusively represented by Infinity Optimal Solutions Private Limited (IOS), a leading sports management company based out of New Delhi, which has a proven track record for focusing its energies and expertise on sports other than cricket.
Herbalife proudly sponsors world-class athletes and teams and constantly participates in fitness and sporting events around the globe. Herbalife’s associated sports sponsorships also include the football club LA Galaxy, FC Barcelona and Lionel Messi amongst others.
About Herbalife
Herbalife Ltd. (NYSE:HLF) is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 73 countries through a network of approximately 2.1 million independent distributors. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. Herbalife's website contains a significant amount of information about Herbalife, including financial and other information for investors at http://ir.herbalife.com. The company encourages investors to visit ifs website from time to time as information is updates and new information is posted.
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