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| Hewlett - Packard announces 'Compaq Cup 2009' |
| Announcement / Corporate Aug 13, 2009, 20:06 IST |
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India-Sri Lanka-New Zealand fight it out in the tri-series in Colombo between 8th - 14th September
Hewlett-Packard, the leading PC brand in India, has reiterated its association and commitment to the spirit of sports with the announcement of the ‘Compaq Cup 2009.’ The prestigious Compaq Cup 2009 will be presented to the winner of the One-day International tri-series between India, Sri Lanka and New Zealand, which commences on the 8th of September 2009, in Colombo, Sri Lanka.
The tournament will see a total of four one-dayers being played amongst the three competing teams between September 8 -14, 2009, broadcasted live on Ten Sports.
HP, India’s leading PC brand is also the first global IT company to associate itself as a Title Sponsor for an International Cricket tri-series tournament. High voltage drama is expected to unfold on the field when India, Sri Lanka and New Zealand take on each other and battle it out to conquer the Compaq Cup 2009. Through this endeavour, HP plans to capture the attention of millions across the globe who will glued to their screens for this nail-biting Tri-series and provide them with high class entertainment.
Mr. Shubhodip Pal, Head of Consumer Marketing, Personal Systems Group, Hewlett Packard India said, “ As cricket fever grips our nation, we at HP are extremely enthusiastic about our association with cricket as we progress to connect more strongly with our customers across different segments. I am sure the Compaq Cup is going to be a thrilling journey for viewers across the world and HP through the Compaq Cup will be able to set new heights in superior experience, enhanced value, viewership and excitement. I take this opportunity to wish all the teams and the players the very best of luck for the Compaq Cup ahead.”
Speaking about the series, Rukin Kizilbash, General Manager, Taj Television India, said “We are extremely pleased to partner with the leading PC brand in India Hewlett-Packard, to broadcast each ball of this world class cricket tournament, live on Ten Sports. The Compaq Cup has three of the top one day sides in the world competing and our viewers are guaranteed some nail biting cricket action this September.”
HP has been associating itself with sports for a very long time now. Be it the biggest sporting tournaments like the Australian Open 2007 – 08 - 09, English Premier League 2007 – 08 – 09, Wimbledon 2007 – 08 – 09, French Open 2008 – 09, IPL Season 2008 or Formula One 2007 – 08 – 09, HP has had On-Air sponsorship across a range of sporting events.
About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
ABOUT TEN SPORTS
Ten Sports is the highest rating sports channel in the sub-continent, available in more than 75 million homes in over 75 territories. Since its launch in 2002, Ten Sports has become one of the World’s leading producers and distributors of live cricket and is the commercial rights holder for half of the world’s cricket boards including the West Indies, Pakistan, Sri Lanka, South Africa, and Zimbabwe. Ten Sports also holds exclusive and long term broadcast rights to the UEFA Champions League, US Open Tennis, and WWE. As well as its three localized networks, Ten Sports offers turnkey channel solutions from its headquarters in Dubai Media City to a growing list of international clients including DirecTV, Yes TV, Starhub, ART and Rotana. Ten Sports is owned and operated by Taj Television Ltd – a joint venture between Bukhatir Investments Limited and Zee Television.
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