Autofill becomes HUL Water Division’s first retail foray.

Hindustan Lever Ltd. announced yet another innovation to its water purifier business by introducing Pureit Autofill - the most advanced inline water purifier that fills itself. Pureit Autofill automatically shuts the inflow of water once the purifier is filled, avoiding any overflow and wastage of water.  With this launch, HUL’s Water Purifier Business also makes an entry into the retail market. HUL has been selling Pureit, its debut product in the category through DTH channel.

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The ‘Hydro sensors’ detect the level of water inside the purifier and ‘start-fill-store’ water automatically. ‘Dual fill’ allows inline and manual filling of water at all times. With a storage capacity of 18 litres of water, it serves as a great backup and consumers are assured of safe drinking water being available without any dependency on running water. Thus, Pureit Autofill delivers ‘as safe as boiled water’ with 0% effort. These significant benefits and advanced features make ‘Pureit Autofill’ the most advanced in-home water purifier in the world.

According to internally placed sources - Pureit’s vision is to protect a billion lives - as quickly as possible. The potential for Pureit Autofill, which provides as safe as boiled water without electricity or running tap water, is immense.

Electricity and continuous tap-water dependent devices based on UV and reverse osmosis technologies are beyond the reach of most consumers. In this league, Pureit Autofill breaks through all these barriers, providing continuous supply of 100% safe drinking water with 0% effort at a cost of just one rupee for four litres.

Pureit Autofill provides 100% protection from all water-borne diseases like jaundice, diarrhea, cholera and typhoid. It meets the stringent germ-kill criteria of the Environmental Protection Agency (EPA), the toughest regulatory agency in the USA. Pureit Autofill runs with a unique GermKill Battery Kit that kills / removes all harmful viruses, bacteria, parasites and pesticide impurities to give drinking water that is ‘as safe as boiled water’. 

Pureit Autofill comes at a one-time cost of Rs. 3200 and will be available across all leading retail outlets.

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