Honda Motorcycle and Scooter India Private Ltd (HMSI), the fully owned two wheeler subsidiary of the Honda Motor Company (HMC), plans to take its market share in the gearless scooter segment in Orissa to 45 per cent by the end of 2009-10.

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At present, HMSI has a market share of 34 per cent in the state in the gearless scooter segment.The company, which claims to have a market share of 9 per cent in the overall two-wheeler market in the state, is also aiming to raise its market share to 12 per cent by the end of this fiscal. “We intend to increase our market share in the gearless scooter segment to 45 per cent in Orissa from 34 percent at present. The launching of the New Activa will help us achieving the target”, Makoto Yurino, advisor (sales and marketing), HMSI said.

Yurino, who was here to launch the company’s latest gearless scooter New Activa told the media that the company was able to achieve 18 per cent increase in its pan-India sales at compared to 5 per cent growth in sales in the two wheeler industry in the country.

The sales of two wheelers by the company is likely to increase by about 16 per cent to reach 12.5 lakh during the current fiscal, compared to 10.7 lakh in 2008-09, he added. HMSI sells about 40,000 units of Activa per month, including 700 scooters in Orissa. With the sales stagnating at that level, the company has introduced the New Activa which is based on the consumer preferences.

The new model focuses on economy, reliability and convenience. It has headlights fitted with halogen lamp, elegant aluminium grabrail, metal body and more under seat storage capacity. The ‘New Activa’ will be available in two versions namely standard and deluxe.

The standard variant of the New Activa is priced at Rs 41,997 (ex-showroom, Bhubaneswar). Vivek Taluja, zonal head (east), sales said, the company has 10 dealers in the state in places like Bhubaneswar, Cuttack, Balasore, Keonjhar, Angul, Sambalpur, Berhampur and Jeypore.

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