Horlicks aims Rs 50 cr sales from biscuits segment
Press Trust of India / New Delhi Jun 11, 2009, 15:42 IST
FMCG major GlaxoSmithKline Consumer Healthcare today expanded its portfolio by launching biscuits for toddlers under its flagship Horlicks brand and plans to achieve sales worth Rs 50 crore from the product in next three years.
"Through Junior Horlicks Biscuits, we are venturing into the novel toddler biscuit category and going forward, we are expecting a contribution of around 30-50 per cent in over all sales of brand Junior Horlicks," GSKCH Executive Vice President Marketing Shubhajit Sen told PTI.
Junior Horlicks products contribute around Rs 100 crore to overall turnover of the company and the newly introduced biscuit range is likely to contribute around Rs 30-50 crore in next three years, Sen said.
Horlicks is the flagship brand of GSK's portfolio in India and it accounts for around 80 per cent of the total sales of the company. The company is striving for expanding the offering under the brand.
According to the industry experts total market for biscuits in the country is around Rs 8,000 crore and the child (kids in the age bracket of 5-12 yrs) food segment accounts for around 25-30 per cent of this.
However, in toddler (kids in the age bracket of 2-5 years) food segment there are not much offerings.
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