Betting big on the Indian entertainment industry which is pegged at Rs 600 billion, BK Modi's Spice Televentures company HotSpot has announced the launch of Movie Card, which would enable mobile phone users to watch latest Bollywood flicks on 320x240 pixel screen.

Priced at Rs 350, the Movie Card is a 1-GB SD card that contains a full-fledged movie along with ringtones, wallpapers and other trivia, HotSpot CEO Sanjeev Mahajan said.

The present repertoire of movies offered includes Bollywood hits like Namaste London, Om Shanti Om, Lage Raho Munnabhai, Omkara and Devdas.

"Given the fact that 30-40 per cent of mobile handsets in the country support various movie formats but there are no options for a legal shareable format for movies, we expect this segment to grow rapidly. This is just the first phase of launch of the product in the Indian market and we soon will introduce more than 50 movies on this medium by December 2009," Mahajan said.

Given the fact that the digital format is leading all formats of content consumption, more and more content is available for tapping. The entertainment industry in India is on a steep growth, he said adding that by 2010, the industry is expected to be around Rs 850 billion.

However, Mahajan clarified that the Movie Card is not competing with television, PC or the big screen at the theatre.

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