Fast Moving Consumer Goods major Hindustan Unilever (HUL) has spun off the beauty and wellness businesses of Ayush Therapy centres and Lakme salons into a new subsidiary — Lakme Lever Pvt Ltd. The HUL board today approved the proposal.

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Ashok Gupta, executive director, and D Sundaram, vice-chairman, will be directors at Lakme Lever along with Anil Chopra, who returns to the newly formed subsidiary. Chopra had retired in mid-2008 from HUL as vice-president - Lakme, Beauty & Wellness Services & HUL Network.

The service and wellness business of Lakme Lever will include the 140 Lakme salons and 40 Ayush Therapy Centres. Besides, eight of the Lakme Salons being company-owned the remaining Lakme salons and Ayush Therapy centres were operated on a  franchise model. HUL now will no longer be directly engaged in the services business of Lakme salons and Ayush Therapy centres.

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