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Idea Cellular to invest Rs 1,000 crore in state over three years
BS Reporter / Kolkata/ Bhubaneswar Apr 09, 2009, 00:55 IST

Mumbai-based Idea Cellular Limited, an Aditya Birla Group company, has lined up an investment of about Rs 1,000 crore in three years on its telecom operations in Orissa. The cellular operator aimed to cover about 15,000 towns and villages in all the 30 districts of the state by the end of 2009-10.

Addressing media persons at the launch of Idea’s mobile services in the Orissa circle, Ambrish P Jain, director (operations), said “Idea has started investing for offering its mobile services in Orissa from 2008 and the company has earmarked an investment of about Rs 1,000 crore for the state in three years. Idea Cellular aims to cover all the 30 districts of the state in three phases by March 2010.”

 
Idea Cellular would cover eight districts in about 150 towns of the state. In the second phase, the GSM player expected to cover 3,388 towns and villages in 19 districts of the state by May this year.

The company was banking on the Orissa market for faster growth as the state has a tele-density of 20.3 per cent compared to the national average of 35 per cent, present a huge potential for growth. “Orissa added 32 lakh mobile subscribers in 2008-09 and the state has been recording a year-on-year growth of 54 per cent”, said Vijay Grover, chief operating officer (east), Idea Cellular. The company aimed to set up 18,000 retail outlets and 100 Idea points by the end of 2009-10.

With a subscriber base of over 41 million, Idea now has a presence in 16 out of the 22 telecom circles in the country including the Orissa circle. The cellular operator aimed to launch its mobile services in six more circles of the country by the end of 2009-10. They include Tamil Nadu, Kolkata, West Bengal, Assam, North-East and Jammu & Kashmir. In the eastern region, Idea had earlier launched its mobile services in the Bihar and Jharkhand where it has a subscriber base of about 8.5 lakh.

Idea has a market share of 12 per cent in the 15 telecom circles in the country where it operates. It is the market leader in the Madhya Pradesh telecom circle which also includes Chhattisgarh.

Asked if the economic downturn had impacted the operations of Idea Cellular, Pradeep Shrivastava, chief marketing officer, Idea Cellular said, “The growth in our mobile services has not been impacted in a big way. However, we have adopted a cautious approach in brand spending after the economic recession.”

Idea Cellular has announced an exclusive tariff offer for its subscribers in Orissa which would be valid for six months. Idea’s mobile subscribers in the state can make calls within the Idea network at 25 paisa per minute. Local calls to other network mobiles can be made at 50 paisa per minute while the tariff for STD calls has been fixed at one rupee per minute.

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Latest Messages
Posted by: samiul alam saharia.
m completed diplom in instrumentation engineering.m completed one year training in digboi refinery.present m wokin in acme tele power ltd in nms(network monitoring system).
Posted by: Chandra sekhar pati
Deer sir, idea telecom company is now a leading telecom service provider in orissa. So I want to give this land as rent basis to idea sellular service. I have the land near NH- 305 (bhubaneswar to konark)
Posted by: Biplob Buragohain
Dear Sir, I heard that idea cellular company have already launched in Assam. I have done three years diploma by securing 68.3% and have one year experience in construction. I want to request you to inform me if you have vacancy in your organisation through my mentioned e-mail id.My contact no.09179763154
Posted by: Satpthy
Idea lunch in orossa over then 6 months.But the rural network is not in good like other network. Fron lunch period idea is not excetend his network. If idea want to business in orissa then should think about network, Other wise business will slow in orissa. 2)The retailer incentive in the month of Aug-09 also a metter.
Posted by: Shiv
I am an MBA from ICFAI university, Aizawl and am looking for any available post in Idea in Mizoram
Posted by: Aloto
Dear Sir, I am a graduate and was working as an agency manager in Birla Sun Life Insurance Ltd. I have heard that Idea cellular is going to be launched in Dimapur, Nagaland. If there is any opening which suit my profile please contact me at 09774531530
Posted by: dimbeswartalukdar
Dear Sir, I have come to know that Idea Cellular is going to be launched in North East. Therefore you may have some recruitment also. i am doing an Accountant in a Tower construction co. at Guwahati. if you have a vacancy in your organization then inform me through the mentioned e-mail address. My cell no. 9613851390
Posted by: Kunal
Respected Sir, I have come to know that Idea Cellular is going to be launched soon in Assam & North-East, so it would require manpower in all fields. I have done MBA and have more than 1 year experience in Sales & Marketing. I want to join Idea Cellular, so please let me know the requirement procedure it follows. If i can have an email-id of the HR department of Guwahati office that it would be very generous and humble from your side. My cell no'r is 09864983965. Thanking you, Kunaljit Deka.
Posted by: Rahul
Respected sir, I have come to know that idea cellular is going to be launched in North-East. Therefore they would require manpower. I have done my MBA from New Delhi. Currently i am working in Real Estate Bank India, a Bangalore based Company, in Guwahati as Business Development Manager. I am looking to switch my job therefore would like to request you to please do let me know the requirement of the company. My cell no. is 9864128763 Thanking You Rahul Patni
Posted by: Ajoy
Dear sir i have come to know about your launching in north east .Sir you would require manpower for the smooth running of the company in north east. I am an MBA and am looking for a decent job in Guwahati. So i kindly request you to inform me when you have requirements in the north east. I am currently staying in Guwahati. My cell no is 9707350059. Thanking You. AJOY DUTTA MEDHI, GUWAHATI, ASSAM.
Posted by: sanjay
Dear sir i have Idea Prepaid recharj senter becase we are intersted in idea cellular. my shop in pune. wack when you talk but recharj give me richarj sarvis all mobile
Posted by: ankit
Dear sir i have come to know about your launching in north east .Sir you would definitely be requiring manpower.I am an MBA and am looking for a decent job.so i kindly request you to inform me incase you have any requirements in the north east.My cell no is 96138 60610
Posted by: JUGAL
Dear sir, I want to consult with your company Admin/H.R.,about human power service to work in Assam state providing by our agency.So kindly inform me the name of HR or ADMINs name of your newly opened GUWAHATI office. JUGAL SAIKIA,GUWAHATI,ASSAM.PH 9859603062.
Posted by: P.K.AGARWAL
Dear Sir, I want to know t&c for delar/c&f (north bengal)becase we are intersted in idea cellular.
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