BS Reporter / Mumbai/ Ahmedabad Jul 10, 2009, 00:51 IST
Mudra Group’s new Ahmedabad-based ad agency, Ignite Mudra, plans to build around 20 brands in the next two years.
Launching the new ad agency in Ahmedabad, Chandan Nath, president and head, Ignite Mudra, said, “There are a whole lot of skills that an entrepreneur lacks. Not just in start-ups but also in scale-ups, entrepreneurs need additional services like financial advisory, funding and human resources. Ignite Mudra will provide more than advertising solutions – it will provide a consortium that will help entrepreneurs transform their ideas into strong, marketable brands.”
On the agency’s plans, Nath said they were aiming at creating around 20 brands over the next two years. “We have created a panel of experts that will service an entrepreneur’s needs.”
Ignite Mudra is already working towards spreading its footprints and is in talks with potential clients in cities like Jalgaon, Delhi, Ludhiana and Jaipur.
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