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Imation introduces digital home theatre entertainment products in India
Announcement / Corporate Oct 13, 2009, 21:18 IST

Brings in a series of multi media hard disk players which are essentially new hard disk designed as dual use hard disk drive & media library

Enables users to browse & play back the entire media library directly through a TV or home theatre system

Imation India Pvt. Ltd., a wholly owned subsidiary of Imation Corp. (NYSE: IMN), a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information, today announced the introduction of a series of new digital home theatre entertainment products in the Indian market. Imation’s range of multi media players support high definition video output (up-scaling to 1080i) for better picture quality and standard 3.5 inch and 2.5 inch hard disk drive (HDD) for the ever-increasing storage demand for digital contents.

According to Mr. Sandeep Popli, Head – Sales & Marketing, Imation India Pvt. Ltd., “Unlike other external hard drives available in the market, Imation Multi media Hard Disk Player not only operates as a USB 2.0 Hi-Speed SATA external hard disk drive but also allows the user to browse and play back the entire media library directly through a TV or home theatre system.”

Imation Multi Media 2.5” Hard Disk Player is USB 2.0 compliant. Users can download video through PC and immediately playback on TV. It comes with features like digital photo viewer with thumbnail preview, play DVD folder, supports complete DVD function including DVD menu, video up-scaling for improved resolution of up to 720P, high definition JPEG playback for images in true resolution, creation of playlists on computer, straightforward keypad control, most powerful Xivd subtitle display feature, supports both FAT32 and NTFS file systems. The Imation Multi Media 2.5” Hard Disk Player comes in 250 GB, 320 GB and 500 GB capacities.

Imation Multi Media 3.5” Hard Disk Player has an HDMI connection and allows for video up-scaling to 1080i. Besides all the features present in the 2.5” version, it features music slideshow and the most powerful DivX subtitle display feature. Imation Multi Media 3.5” Hard Disk Player comes in 320 GB, 500 GB, 750 GB and 1 TB capacities.

Imation Media HDD Pro, the most advanced and feature packed multi media player in the series allows users to browse content with preview and play back multimedia files in USB external storage devices. Besides the features of the 2.5” and 3.5” multi media hard disk players, it can play back multimedia files via SAMBA protocol, supports AV-in recording and has transcode software for extended codec support. It also supports music ID3v1, M3U playlists and USB WiFi Dongle (Realtek RTL8187B 802.11g). The Imation Media HDD Pro comes in 500 GB and 1 TB capacities.

Price and availability: All the aforementioned products are available at Imation India’s authorized channel partners across the country. They are priced as follows:

Imation Multi Media 2.5” Hard Disk Player 250 GB – Rs 8600.00    
Imation Multi Media 2.5” Hard Disk Player 320 GB – Rs 9000.00
Imation Multi Media 2.5” Hard Disk Player 500 GB – Rs 12500.00
Imation Multi Media 3.5” Hard Disk Player 320 GB – Rs 8761.00
Imation Multi Media 3.5” Hard Disk Player 500 GB – Rs 10000.00
Imation Multi Media 3.5” Hard Disk Player 1 TB – Rs 12353.00

About Imation
Imation is a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information. Imation’s world-class portfolio of digital storage products, audio and video electronics, and accessories reach customers through a powerful global distribution network. The result is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at www.imation.co.in

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