Business Standard
Monday, May 28, 2012
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
|||||||Mgmt & Mktg|| 
 Section Home | Guru Speak | Management | Marketing | Strategy | Kit | the strategist | Columnists | BSchools | Books & Ideas | People & Careers
Home > Mgmt & Mktg Live Markets | Commodities
 

India too needs strong privacy policy: IIM-A study
Vinay Umarji / Mumbai/ Ahmedabad Jul 25, 2011, 00:35 IST

The recent phone hacking scandal in UK and last year senior politician phone tapping scandal in India has raised one major question: how important is privacy? Raising this question is a study, entitled 'Considering Privacy as a Public Good and its Policy Ramifications for Business Organisations', conducted by Dheeraj Sharma (co-author: Shaheen Borna), associate professor of marketing and international business, at Indian Institute of Management, Ahmedabad (IIM-A).

The study emphasises the need to reinforce privacy claims in policy making and thus recognising both the individual and shared value of privacy. Specifically, the study examines the societal value of privacy and explicates strengths and weaknesses of considering privacy as public good.

"In other words, privacy has both societal and individual value but social interests and privacy values can sometimes be antithetical and can allow individuals to manipulate the world around them," study states.

Sharma's study promulgates that the divergent views on privacy have existed since its origin in Aristotle’s work ‘Politics and Ethics’ resulting in formation of two major perspectives on privacy over the years. The reductionist’s view contends privacy concerns or rights are reducible to claims such as right to property, liberty, or over one’s person and therefore are superfluous. Contrarily, coherentists believe that there is something fundamental, coherent, and distinctive about privacy and that is integral to human.

The study brings up the aforementioned contradiction in two recent global events, namely, phone hacking scandal in UK and Indian phone tapping scandal in India. On one hand, the phone hacking scandal has resulted in arrests, resignations, calls for resignations, and may eventually result in fall of UK government. Contrarily, last year spokespersons of many major parties including BJP and SP alleged phone tapping of senior politician under the garb of national security did not receive a lukewarm response from the administration.

"Early this year, privacy plea from Ratan Tata, in Niira Radia phone tapping scandal did not receive a fitting response from the administration, perhaps because the Indian administration views privacy from a reductionists perspective. This is particularly interesting given that both UK and India have no recognised right or act to protect privacy. Yet, outcomes and actions by the government on intrusion of privacy across the two countries remain incomparable perhaps due to divergent perspective adopted by each countries administration," says Sharma.

Talking about his study, Sharma says, "The contrasting responses may be partly because the concept of privacy remains ill defined and its abuse continues to be rampant." As remedial measures, the study suggests framing policy regarding privacy based on three categories, namely 'Data Surveillance', 'Physical Surveillance' and 'Psychological Surveillance'.

"Data surveillance is about collection of stream of information about individual into numerous files such as insurance records, bank records, birth and marriage records, passport records, and Census Bureau records, among others. Physical surveillance is collection of information regarding the location and activities of an individual. On the other hand, psychological surveillance is an extract information from an individual that he/she does not want to reveal or does not know he is revealing or is led to reveal without a mature awareness," Sharma adds.

New Ipad Application :Business Standard's all new IPad App
Click here to download for free
Arrow Other Stories     
- Markets end on a strong note
- Nabard FY14 operating surplus soars 28% to Rs 1,635 cr
- RBI eases banks' term deposit restrictions
- NMDC Q4 net down 21.74% to Rs 1,642.28 cr
- Balrampur Chini Q4 profit up by 15%
  Read Business news in 
- Journey on, We are by Your Side. Click here to know more
- 2 Lac Apartments, 1 Lac House / Plots. Click here
- Help a Child Achieve her. Click to know more
- Benefits Upto Rs. 2.36 Lakhs on the Fully Loaded TJet Petrol.
- Watch The Film Here. Click here to know more..
- Leader in Passenger Car & Automobile Tyres. Click here
- 1 billion in saving for Unilever without any tangles.
- Learn How One City is Running on FOOD SCRAPS.
- One Partnership Endless Possibilities. Click here to know more
- Helping doctors detect diseases earlier, saving costs & extending lives.
- 36 Lakhs can get you a pool of Luxuries. Click here
- Which is the best plan for your daughter
- Check out the TRUE COLOURS of your Stocks, Now for FREE!
- One of the leading business schools in the world.Know More
Sorry, comments to this story are closed
Latest Messages
Table for Two
  Now available at Special price
  Rs.280/- Only

  Buy Now
BS POLL
UPA 2 has completed three years. How do you rate its performance?  Read the story
  Good
  Average
  Bad
Submit
Most Popular
Read
E-Mailed
Commented
   
- NRIs likely to be allowed to invest through new route
- RIL wants import-parity price for its gas
- IITs, IIITs and NITs to have single examination from 2013
- Renu Kohli: Rupee: depreciated tactics
- Gold imports fall 32% on strict govt measures
 
 More  
Tax Shastra
  Now available at Special price
  Rs. 360/- Only

  Buy Now
  Hot Searches  
 
Apalya |  Air India |  GAAR |  Agni  |  Solar eclipse |  Satyamev Jayate |  SRK |  Aamir Khan |  IPL |  Ertiga |  Sarfaesi Act |  Vodafone |  JP Morgan |  Transfer pricing |  Rupee |  Kingfisher Airlines |  Silver |  Provident Fund |  income tax refund |  iPhone |  Reliance Industries |  SEBI |  BSNL |  BSE |  NSE |  Mukesh Ambani |  Anil Ambani |  Infosys |  Pranab Mukherjee |  Sonia Gandhi |  Rahul Gandhi |  New Pension Scheme |  Reliance |  RBI |  GDP |  Gold |  Ratan Tata |  ICICI |  B-School |  Sensex |  Tax calculator |  Home Loan |  Personal Finance |  inflation |  oil prices |  Barack Obama |   
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World | General News
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us