Reaffirming its reputation as an automotive leader in sales satisfaction in the US, Jaguar North America has reclaimed its number one ranking in the JD Power and Associates 2008 Sales Satisfaction Index (SSI) StudySM. Jaguar has established the sales satisfaction benchmark in four of the past five years and in 2008 achieved an industry leading score of 907, a 14 point improvement from 2007. Jaguar was also ranked number one in the JD Power and Associates Customer Satisfaction Index. The Study, now in its 22nd year, is a comprehensive analysis of the new-vehicle purchase experience and is based on responses from 35,805 new-vehicle buyers who registered their vehicles in May 2008. Overall customer satisfaction is measured based on five factors: dealership facility, salesperson, paperwork/finance process, delivery process and vehicle price.
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