Business Standard
Friday, Feb 17, 2012
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
||Companies & Industry||||||| 
 Section Home | News Now | Today's Paper | Q&A | People in the News | Industry News | Features | The Compass | Research & Analysis | Opinion | Corporate Results
Home > Companies & Industry Live Markets | Commodities
 

Japanese firms rev up to offer superbikes at Indian prices
Swaraj Baggonkar / Mumbai Aug 08, 2008, 00:18 IST

In an attempt to steal the two-wheeler market from the three Indian giants Hero Honda, Bajaj and TVS Motors, which collectively account for almost 85 per cent of sales, Japanese bike manufacturers like Yamaha, Honda, Suzuki and Kawasaki will launch scaled-down Indian versions of their international superbike models.

Superbikes are motorcycles that have 800cc engines and can cost upwards of Rs 10 lakh if they are bought in India. Japanese manufacturers plan to offer re-engineered versions with much smaller engines and fewer trimmings at prices ranging from Rs 50,000 to Rs 1 lakh.

 Click here for Cloud Computing
 
The superbikes that are being considered for such an overhaul are Yamaha YZF R1, Honda CBR 1000, Suzuki GSX R and the Kawasaki Ninja.

The re-engineering exercise involves putting in a lower-capacity and fuel-efficient engine and building a new chassis on the lines of the parent model using cheaper, lighter material. Other components built by using best-in-class material in the high-end bike will be replaced by aluminum and rubber components for the Indian version.

Expensive meter console units, twin disc brakes and wide tubeless tyres — all basic features that contribute the high price tag of a superbike — will not be available in the cheaper version.

“There are some superbikes in our international line-up of motorcycles that can be fine-tuned for India,” said Naresh Rattan, divisional head (sales and marketing), Honda Motorcycle & Scooter India (HMSI).
 

TOP GEAR
Company Original 
model
Indian 
version
International 
price 
Indian 
price 
Honda CBR 
1000 RR
CBF 
Stunner
Rs 14-15 lakh Rs 55,000-60,000
Yamaha YZF R1 R15 Rs 10.50 lakh Rs 97,000
Suzuki GXS-R Yet unnamed Rs 10-15 lakh Rs 50,000-1 lakh

HMSI and Yamaha Motor India launched a product each in the local market, CBF Stunner and R 15, respectively, which are directly inspired from their CBR 1000 and YZF R1. The Indian re-engineered versions, which were launched over a month ago, are up for sale at Rs 53,000 for the 125cc Honda CBF Stunner and Rs 97,000 for 150cc Yamaha R 15.

Suzuki Motorcycle India (SMIPL) is also gearing up to launch a similar model, which will be based on the GSX R series (priced at Rs 13-14 lakh), before December this year. The Indianised version will have an engine capacity of about 250cc, and is expected to cost close to Rs 1 lakh.

“We will launch two bikes before the end of the calendar year, of which one will be a mass-market premium model and the other a superbike,” said Atul Gupta, vice-president (sales and marketing), SMIPL.

“The premium model will be a model which will be inspired by the GSX R range of superbikes,” he added.

New Ipad Application :Business Standard's all new IPad App
Click here to download for free
Arrow Other Stories     
- Wall Street opens flat after rally
- Iran to pay rupee for India imports in two weeks
- Opelina Finance ups stake in JSPL to 8.42%
- LIC appoints Sushobhan Sarker as managing director
- Corporates love for PEs to continue as IPOs dry up: survey
  Read Business news in 
- Now property search gets more exciting than ever before!
- High Growth Business Opportunities in Africa - Register to explore
- Medium-sized businesses are the engines of a smarter planet.
- Save over Rs.3000 with IndianOil Citibank Card
- India's No. 1 Property Site. Click here to know more..
- Get 5% cashback on telephone bills with Citi
- Diseases earlier, Saving Costs, Extending Lives. Know More..
- Enjoy the journey as much as the destination. click to know more..
- Exim Bank Conclave on India - Africa Project Partnership. Know more..
- Creating Wealth made simple the SIP way. Know more..
- Only Developer to give a guarantee on time space & rate.
- Office 365 for professionals and small businesses.
- Buy Your Property with Our Triple Guarantee in India.
- Improve Patient Care & Experience. Click here to know more
- Win a Business Class Ticket to Europe..Know more..
-  Introduce a New Automotive Luxury Car.. know more
Sorry, comments to this story are closed
Latest Messages
SmartInvestor+ E-zine
  Pay Rs.747/- for 3 years and
  get a branded watch FREE

  Subscribe Now
Most Popular
Read
E-Mailed
Commented
   
- Army to step up vigil in Uttarakhand
- Marico: Stepping into unchartered territory
- MCX IPO to make staff millionaires
- Sonalde Desai: Sons of the soil
- Azure to enhance mkt research
 
 More  
BUSINESS STANDARD INDIA 2012
  Now available at Special price
  Rs.395/- Only
  Buy Now
  Now available on the Kindle Store...
  BS Specials  
    Full coverage of elections in Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
FOR HOT PRODUCTS
BS Bazaar.com
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us