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| Jivox announces expansion of India operations |
| Announcement / Corporate Nov 23, 2009, 15:50 IST |
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Reports 300% quarter on quarter growth in online video ads business. Expands Sales Team in Mumbai & Delhi by hiring industry top performers
Bangalore-based Jivox, India’s number one online video advertising company, has reported a dramatic growth in its business and strengthens its position as the leader in Online Video Advertising in India by expanding its sales and client servicing teams.
“Jivox is seeing exponential growth in the video advertising space with 300% growth quarter-on-quarter in our business. Market segments that are rapidly adopting this exciting new medium include automotive, technology, telco service providers, and entertainment. With the visibility we have into the next quarter and the following year’s business, we feel this is the right time to consolidate our position by expanding our team with high calibre, proven performers”, said Naren Nachiappan, Managing Director India at Jivox. “As online video advertising becomes a cornerstone of media plans, Jivox will be there to provide our customers with the best possible performance and service that we are known for in the industry.”
The company has expanded its Sales Team in India by hiring Industry’s top performers. Amit Vichare, previously with Rediff.com, joins as GM - Ad Sales (West) and will focus on BFSI and Auto. Rahul Tambewagh, previously with People Interactive for Middle-East handling online Ad Sales for Shaadi.com, joins as GM - Ad Sales (West) and will focus on IT and Telecom. Vikas Katoch, previously with Hungama Digital Media Group, joins as GM - Ad Sales (North) and will focus on IT, Telecom and Entertainment.
Kshitiz Randhir Shori, Director, Sales (APAC) at Jivox said: “We are happy to welcome Amit Vichare, Rahul Tambewagh and Vikas Katoch to our team. They each have rich experience in digital media and are well known faces amongst advertisers and digital agencies. We expect them to grow our business dramatically as they help more agencies and product marketing leaders discover the power of this exciting new medium.”
Jivox is an online video advertising platform that enables high impact, memorable conversations between brands and online viewers. The Jivox platform combines a powerful online video ad creation tool, proprietary targeting technology, and a growing network of premium Indian publishers to offer advertisers a complete service for online video advertising. Unique interactive features built into the Jivox video player foster higher engagement from viewers and allow for repurposing of television commercials (TVCs) for online consumption. Jivox advertising analytics tools provide accurate measurement of online video advertising campaigns using metrics such as the Interaction CTR that are substantially more evolved than just click-through rates.
Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Delhi and Mumbai.
For more information on Jivox:
Please visit www.jivox.co.in
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