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| Jivox and Zee News announce strategic ’online video advertising’ partnership |
| Announcement / Corporate Aug 03, 2009, 20:15 IST |
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Jivox Video Advertising Platform Enables advertisers to Create, Run and Manage Video Ads on Zee News Online Properties
Bangalore based Jivox, India’s number one online video advertising company, and Zee News, India’s premier news and regional entertainment channels, today announced a partnership that enables advertisers to create, run and manage online video ads on Zee News online properties. With this partnership, Zee News has adopted the Jivox online video advertising platform, which is a powerful and unprecedented bundling of technologies that enable publishers to immediately monetize their inventory.
The Jivox online Video advertising platform includes a Flash player plug-in to play video ads, the industry’s most advanced and comprehensive set of interactivity capabilities that allows viewers to engage with video ads and respond instantly to them, a sophisticated video ad creator that can transcode multiple video formats (from television and other media) into the most optimized formats for online usage, a vast library of stock still image, video and audio that can be easily combined using the Jivox Ad editor into compelling video ads and an ad server that is optimized to deliver video ads efficiently on the internet infrastructure in India. All of these technology components can be easily integrated by publishers and controlled via a command center – the Jivox Publisher portal - from which publishers can manage their campaigns and advertisers.
“This is a great opportunity for our customers to have a combined TV and online packaged solution for the widest reach and most engaging campaign possible. This partnership with Jivox will enable advertisers on Zee News TV to rapidly repurpose the same Television commercial for our online properties using the powerful capabilities of the Jivox platform,” said Pradeep Singh, Business Head (Online) at Zee News Limited. "The Jivox platform includes an ad player plug-in which allows us to play video ads while continuing to use our optimized and branded player. This is a significant advantage that Jivox provides over other methods of monetizing our inventory - which typically require us to adopt a different player.”
“We are very pleased that Zee News, a premier media organization, has selected our platform to bring the power of online video advertising to their customers. The Jivox Publisher portal is the latest in a series of innovations that Jivox has brought to the market, and is designed to enable publisher partners like Zee news with the most advanced and easy to integrate online video advertising platform to effectively monetize their inventory.”” said Naren Nachiappan, Managing Director, India at Jivox. “
“Jivox has changed the landscape of online video ads with innovative in-player interaction features; a user can directly interact with the video ad and share it via SMS, email or upload it directly to Facebook. Beyond the narrow metrics of clicks, Jivox and partners are helping advertisers realise the full potential of online Video ads,” added Dinker Charak, Director Partnerships at Jivox.
About Zee News Limited
Zee News, the news and current affairs channel of the Zee Group in India, has been the dominant and the most trusted new group of the South Asian continent for the last 15 years. Zee News is a pioneer not just because it was the first private broadcaster news in South Asia but also because it created history in 1999, when it became the first 24 hours news channel of the country. From a news organization set up basically in the Hindi medium, the channel has proliferated into 40 regional languages like Bengali, Punjabi, Kashmiri, Telugu, Gujarati, Marathi etc and international beams. Lending it the competitive edge is its website and syndication group. With news at lightning speed as its motto, the site completely justifies the aim behind the IT revolution and gives you all that you need with just a click of the mouse.
About Jivox
Jivox is an online video advertising platform that enables high impact, memorable conversations between brands and online viewers. The Jivox platform combines a powerful online video ad creation tool, proprietary targeting technology, and a growing network of premium Indian publishers to offer advertisers a complete service for online video advertising. Unique interactive features built into the Jivox video player foster higher engagement from viewers and allow for repurposing of television commercials for online consumption. Jivox advertising analytics tools provide accurate measurement of online video advertising campaigns using metrics such as the Video Engagement Score that are substantially more evolved than just click-through rates.
Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Delhi and Mumbai. For more information about Jivox, please visit www.jivox.co.in.
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