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| Kaya appoints Starcom IP for digital marketing |
| Announcement / Corporate Aug 05, 2009, 19:32 IST |
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Starcom IP today announced winning of the digital marketing business for Kaya in India. Kaya is the leading skin services brand. Starcom IP has started working with Kaya and is responsible for Digital Strategy & Activation. What began as an experiment two months ago has turned into a full fledged ongoing campaign.
Commenting on the appointment, Mr. Suvodeep Das, Head of Marketing, Kaya said, “It has been a pleasure collaborating with Starcom IP as our digital marketing agency. They have always understood our business needs very well and given us tremendous return on our investments. I’ve personally had an equally good experience working with the firm during my stint with Western Union and I’m delighted that they’ve exceeded my expectations at Kaya as well.”
Commenting on the win, Mr. Pushkar Sane, Chief Digital Officer, North & South Asia, Starcom MediaVest Group said: “It is an important win for us and we’re delighted to work with Kaya. We are committed to bringing best-in-class digital thinking to Kaya.”
The team is led by Yuzdi Badhniwalla, General Manager, Starcom IP, India. Starcom IP recently completed the successful summer campaign that was launched with an objective of building relevance for Kaya in the Digital Space.
Starcom IP is the digital marketing practice of Starcom MediaVest Group. It was formed in recognition of the reality that Internet calls for a new Protocol in approaching Marketing, Communications & Media. Starcom IP provides end to end services in the Digital Marketing space with a focus on key platforms like Search, Video, Social, and Mobile. It leverages several proprietary SMG tools like IntenTrack, Brand Sirens, Contact Destinations and VivaKi Nerve Center tools like Click2Sales, Marketing Navigator, Benchtools, and Listening Studio.
About Kaya Skin Care Clinics
Kaya Skin Care Ltd., India’s foremost chain of skin care clinics was launched with the single-minded objective of delivering flawless skin, using the latest technology available around the world. Kaya generated a turnover of Rs. 160 crore during 2008-09 and is today operational across 25 cities with 95 clinics in the country and 13 clinics in the Middle East. In June 2007, Kaya Skin Care Ltd. announced the launch of Kaya Life, its chain of professional Weight Control Centres. Redefining the standards and professionalism, with this new venture, Kaya aims to bring about a new concept for weight control to India. For more information visit http://www.kayaclinic.com
About Starcom MediaVest Group in India
Ranked consistently as one of India’s most admired media networks by Brand Equity, Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It has over 180 contact architects across its four full service offices and twenty other offices where its specialist units have an operation. It prides itself on its ‘people first’ approach at workplace and is known in the industry and in campuses as one of the best places to work in. It has one of the best retention rates amongst media agencies in India. To learn more about how SMG creates connections that captivate visit http://www.smvgroup.com/
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