Kenwood forays into Indian kitchen appliance market
Press Trust of India / Kolkata Jul 29, 2010, 17:04 IST
Leading British kitchen appliance brand Kenwood today announced its entry into the Indian market with a wide range of kitchen appliances.
"We are delighted to enter the Indian market and have introduced a number of innovative products to suit the needs of Indian consumers, Kenwood Commercial Director Mark Broad told reporters here today.
He said Kenwood's entry into the new emerging market was in line with the company's strategy to position itself as a global market leader of food preparation products.
The company, he said, has invested considerable resources in developing products for the Indian market and has a long-term plan to continue investing in India focusing on product manufacturing, design, R&D and marketing.
Kenwood's Head (India operations) K K Kishore said the company has drawn up a comprehensive marketing and distribution strategy to provide an impetus to the market in India.
Kenwood, established in 1947, is known for offering high performance and easy to use kitchen appliances.
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