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| Keys Hotels in Expansion Mode |
| Announcement / Corporate Nov 13, 2009, 21:26 IST |
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KEYS HOTELS, budget and mid-market hotels of Berggruen Hotels, currently operational in Thiruvananthapuram, Lonavala and Hyderabad, is looking at expanding its operations in India along with deployment of capital.
This financial year will also see three other KEYS Hotels and resorts opening at Ludhiana, Mahabaleshwar, Bangalore
Construction in Pune, Aurangabad and Cochin sites has started and Vizag, Jammu and Kovalam properties will start in the next three months
Sanjay Sethi, MD, Berggruen Hotels commented further, “There is significant interest from hotel owners for using KEYS HOTELS brand for marketing and operating their hotels on the strength of KEYS HOTELS brand positioning, operating model and team strength. Our Trivandrum hotel has had great reviews from the guests and has crossed 30 percent occupancy in first month itself. On cues of global economy recovery, we are very optimistic about the growth of KEYS HOTELS. We shall be deploying 72 mn USD (Rs 345 crores) in equity and debt in the next 18 months to fund growth
KEYS HOTELS have state of the art rooms and suites with cutting edge technology. The facilities in the room include Wi-Fi, LCD televisions, a refrigerator, tea/coffee maker, iron and iron board, direct dialling facilities, Comfy-beds, duvets, writing table with ergonomic chairs and refreshing power showers with modern bathroom fittings.
KEYS HOTELS also have a contemporary café serving world cuisine including local favourites, a restobar with gaming stations and pool table, a top quality gymnasium with a view, a business concierge and board rooms and a function room.
Secure women’s rooms for single lady travellers with video screening facilities for additional security and CCTV in all public areas with limited access elevators only through room key cards will ensure security of all guests to the hotel.
Modern and stylish yet budget only in terms of price makes Keys hotel a trend setter in the hospitality industry particularly due to consumer demand for value for money and quality accommodation in the country.
About the company
Berggruen Hotels, a venture backed by Berggruen Holdings Inc, New York launched a new brand called “Keys” in India in January 2007. The company was formed with the intent of focusing on budget and mid-market hotels, resorts and service apartments across India.
Berggruen Hotels will build and operate many more hotels in the next five years in India. The company will be managed by a top management team headed by the Managing Director and Chief Executive Officer, Mr. Sanjay Sethi. The senior Management team also includes Mr. Partha Chatterjee, Chief Marketing Officer, Mr. Atul Lall, Chief Operating Officer - International Division & Wholetime Director, Mr. Arif Khan, Director - Human Resources, Mr. Alex Joshi, Director – Operations; Mr. Biju Raj, Director – Projects, and Ms. Akhila Balachandar, Director – Finance.
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