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| Keys Hotels launches operations in Ludhiana |
| Announcement / Corporate Jan 18, 2010, 19:20 IST |
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KEYS HOTELS, the mid-market brand of Berggruen Hotels, already operating in Thiruvananthapuram, Lonavala and Hyderabad is now also operational in Ludhiana with the recently launched business hotel.
The hotel, has 95 rooms, all equipped with state of the art facilities and cutting-edge technology. This is the 4th hotel of Keys in India and its second Greenfield project after the successful launch of its first hotel in Thiruvananthapuram, Kerala.
Sanjay Sethi, Managing Director and CEO, Berggruen Hotels, in his message said “Our plans to launch Keys Hotels in India are well underway and it is truly exciting to present the second Greenfield project of the brand, in Ludhiana, known as the ‘Manchester of India’ for being the industrial hub of Punjab.”
“We will continue to tap into a growing market of savvy travelers’ seeking good value for money and stylish surrounds, delivered by a strong management team who are experienced and at the leading edge of thinking in the hospitality market. Keys Hotel is an exciting hotel concept, and is quickly establishing itself as a hotel of choice for today’s traveler.” he added
Addressing the media at the launch, Mr. Partha Chatterjee, CMO, Berggruen Hotels, remarked “We are very excited about the newest addition to our Keys Hotel brand. Keys Hotels is all about providing the best of services at an affordable price and we are happy to announce that Keys Hotel, Ludhiana is now open for business”.
KEYS HOTEL, Ludhiana has state of the art rooms with cutting edge technology. The facilities in the room include Wi-Fi, LCD televisions, a refrigerator, tea/coffee maker, iron and iron board, direct dialing facilities, Comfy-beds, duvets, writing table with ergonomic chairs and refreshing power showers with modern bathroom fittings.
KEYS HOTEL, Ludhiana also has a contemporary Keys Cafe serving world cuisine and local favorites, Unlock, a restobar with gaming stations and pool table, a top quality gymnasium, a business concierge and board room and a floor for banquets and conferences. The Hotel will also have one complete floor of commercial space, which will be available shortly.
Secure women’s rooms for single lady travelers with video screening facilities for additional security and CCTV in all public areas with limited access elevators only through room key cards will ensure security of all guests to the hotel.
Modern and stylish yet budget only in terms of price makes Keys hotel a trend setter in the hospitality industry particularly due to consumer demand for value for money and quality accommodation in the country.
About the company
Berggruen Hotels, a venture backed by Berggruen Holdings Inc, New York launched a new brand called “Keys” in India in January 2007. The company was formed with the intent of focusing on budget and mid-market hotels, resorts and service apartments across India.
Berggruen Hotels will build and operate many more hotels in the next five years in India. The company will be managed by a top management team led by the Managing Director and Chief Executive Officer, Mr. Sanjay Sethi. The senior Management team also includes Mr. Partha Chatterjee, Chief Marketing Officer, Mr. Atul Lall, Chief Operating Officer - International Division & Wholetime Director, Mr. Arif Khan, Director - Human Resources, Mr. Alex Joshi, Director – Operations; Mr. Biju Raj, Director – Projects, and Ms. Akhila Balachandar, Director – Finance.
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