THE MAIN DEMAND drivers are initial cost, recurring cost, brand names, warranty as well as innovation in product design. Another important demand driver is the number of functions which a product may be able to perform.
MOST OF THE DEMAND comes from sectors such as banking and finance, insurance, telecom, education, manufacturing and retail. The demand has also increased with the number of international companies opening offices in India, across all sectors.
WITH RAPID NEW innovations, the rate of obsolesce in this industry is high. This has proved to be advantageous as it keeps the demand stable. However, it also affects the demand as customers are always anticipating better products.
Content Guide
