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| Mafatlal Industries to alter product mix |
| BS Reporter / Mumbai Jul 10, 2009, 12:41 IST |
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Mafatlal Industries, a flagship company of Arvind Mafatlal Group, is planning to increase production of school uniform and corporate uniform by reducing capacity of non-profitable product ranges like industrial fabrics, sheeting’s, government supply products etc.
The company manufactured and sold 5 million metres of school uniform during the current season beginning April as against 4 million metres last year. For the next season, however, it is proposing to manufacture school uniform 6-6.5 million metres.
According to Raghunath M B, Vice President (sales & Marketing) of Mafatlal Industries, “The reduction of non-profitable quality production can give us additional capacity of 4-5 million metres per annum. In addition to increase the production of school uniform fabric we are increasing the production of yarn dyes and white fabric ranges to utilize this excess capacity.”
Currently, the company operates with 92 per cent of capacity utilisation.
At present, the size of school uniform market is Rs 10,000 crore while the corporate uniform market size stands at Rs 2000 crore. Both these markets are growing at 15 per cent despite recessionary impact in other sectors.
Mafatlal Fabrics is promoting their products directly at school level along with local retailers and tailors/ converters. They are appointing school uniform dealers all over the country and organizing presentations and seminars for school authorities with the help of local dealers. Mafatlal is using 3-D computer presentation with more than 100 patterns and designs with the support of more than 5000 designs in shirtings and more than 200 designs and sets in suitings.
The century old Mafatlal Industries, currently, have two integrated 100 per cent composite mills situated at Nadiad and Navsari in Gujarat. The company is proposing to enter corporate gift business products for FMCG and pharma companies.
Meanwhile, the company has re-introduced their brand “Mafrene” in sarees in chiffon, georgette, spun etc. between the price range of Rs 300-Rs 550 per piece. Also, it is re-launching “Dreamz” bed fashions in polyester-cotton fabrics and cotton fabrics of Rs 395-Rs 600 price range.
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