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| Mandeep Malhotra named Mudra MAX president OOH services |
| Announcement / Corporate Sep 01, 2010, 15:18 IST |
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To spearhead Mudra MAX’s Out-Of-Home activities.
Mandeep Malhotra has recently been elevated to President, Mudra MAX - OOH services. He will continue to report to Anurag Gupta, Chief Strategy Officer - Mudra MAX. Prior to this new appointment, Mandeep was the Sr.Vice-President of Primesite, a unit of Mudra MAX.
Commenting on his new appointment, Mandeep Malhotra said, “Change is a very pleasant constant. Mudra MAX is a place where talent is appreciated and groomed for future leadership, not only within the group, but the entire industry. My new role will be to evolve Mudra MAX’s OOH business to the next level. I am looking forward to bringing a better interactive edge to the outdoor space in the future.”
Anurag Gupta, CSO, Mudra MAX, “Mandeep is a rare professional who has the experience of a veteran and passion which can put a management trainee to shame. In his new role Mandeep is not only going to add value to all our OOH offerings but will also be a key resource in integrating various offering of Mudra MAX on the whole. I wish him all the best for a long and fruitful journey with us.”
With a Masters in Business Advertising from Melbourne, Mandeep, more commonly known as Mandee, has over 12 years of rich professional experience in outdoor media. Prior to this appointment, he has worked with Clear Channel India, Rediffusion DY&R, 141 Wall Street (the OOH arm of Bates 141), Asian Age, Pioneer and Total Media Melbourne. He has managed brands such as Tata Indicom, Airtel, Reebok, Discovery, CNN IBN and Nokia among others. Mandeep has won many international and national awards for innovations in outdoor.
Pratap Bose, CEO, Mudra MAX concluded by saying, “Mandeep has shown great panache in building the Mudra Group’s Out-Of-Home capabilities in the last two years, and has groomed a well knit team as we go forward. Under his leadership I am sure he would take the OOH industry by the scruff of its neck, and help us attain the industry leadership position that we strive for.”
About Mudra MAX:
Mudra MAX (Integrated Communications Planning & Implementation), a part of the Mudra Group, provides multi-speciality expertise to help build brands in the age of convergence. Mudra MAX consists of 16 specialist marketing units that provide clients seamless solutions across a wide array of media touchpoints.
Mudra MAX’s specialist units include: Connext (business solutions through media), RADAR (customized media solutions for Reliance ADA Group), Primesite (out-of-home solutions), Prime Green (solar enabled media), Prime Consult (outdoor environment consulting), Prime Retail (retail & visual strategy), Prime Wayfinding (navigation solutions), Kidstuff (promotional marketing), StreetSmart (interactive out-of-home solutions), Multiplier (trade marketing), Celsius (events marketing), Mudra Videotec (brands + entertainment), 10 Integrated (sports marketing), Terra (rural marketing), Portland Mudra (experiential & retail design) and ClearChannel Mudra (global out-of-home solutions).
Mudra MAX’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.
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