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| Media industry on recovery mode in 2010: Ficci |
| Press Trust of India / Mumbai Mar 15, 2010, 16:39 IST |
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The Media and Entertainment (M&E) industry is poised to start recovery in 2010, after hitting a rough patch in the previous year due to economic slowdown.
Growth in the industry is expected to be driven, amongst other factors, by the growth in subscription through enhanced penetration and expansion of digital delivery infrastructure, a latest analysis report by Ficci-KPMG on the Media and Entertainment industry says.
The report notes that rising disposable incomes of the working population and the increased spend on discretionary items is expected to continue impacting the M&E industry favourably.
Growth of newer delivery platforms with superior technology and functionality is likely to expand horizons for the Media and Entertainment business.
Aspirations of Indian players to go global and foreign players entering the industry will also help the industry target a double-digit growth in the next five years.
The report states that the role of new media is becoming increasingly important in the distribution portfolio of advertisers.
Focus on talent development, consumer research and innovation will help the players in differentiating themselves amidst growing competition.
The Ficci-KPMG Report will be released at Ficci FRAMES 2010 here tommorrow by Chief Minister Ashok Chavan and Union Information and Broadcasting Minister Ambika Soni.
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