Minister of State for Rural Development Shishir Adhikary always believed more was merrier when it came to mobile phones. It’s when he got the fourth mobile from his office, however, that he started feeling the heat. He now regularly gets calls from his service providers, either asking him to pay his bill or to make promotional offers. He’s tried to lodge a complaint with the companies, but this hasn’t really helped. “I can now understand what other customers face,” he says.

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