Kirtika Suneja / New Delhi Aug 17, 2009, 00:28 IST
Moser Baer Entertainment Ltd (MBEL), the wholly-owned subsidiary of optical disc maker Moser Baer, has found an innovative way of distributing its film CDs and DVDs in small cities and rural areas. It has introduced mobile vans in six states to distribute these discs directly in such places.
“Moser Baer does not have a big presence in small cities, so we need to play the price card and take it directly to villages. Film discs will be carried directly by these mobile vans. As of now, there are around six vans in each state,” Harish Dayani, chief executive (Entertainment Division), Moser Baer, told Business Standard.
The company plans to have around 100 vans in 25 states in the next two months. Each van will have a capacity of 4,000-5,000, dominated by its Super DVD brand. Super DVDs, currently priced at Rs 45, have three films on one DVD and are available in more than 1,000 stores across the country.
The company recently reduced the Super DVD’s price to Rs 30 and plans to reduce it further to Rs 25. “For rural areas, we are looking at more delightful price points of Rs 22, 25 and 27, depending on the price realities of a particular place and the strength of piracy,” added Dayani.
Hi All, Today i got two set of Super DVDs of moser baer piced at Rs 27 each, 1 set - Sankat city,chal chala chal,welcome to sjjanpur 2 set - Phir kabhi,sorry bhai,barah aana. I just took two set to check out the print quality and i must say its exellent. I must recommend this to everyone ove pirated DVDs. Sound quality is superb.. i have phillips hometheater and movies are playing great. Hope this would hepl you guys.
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