Tata Communications, a leading provider of a new world of communications, today announced that India-based NDTV Convergence Ltd has chosen its LiveBroadcast service, a high-quality, flash-based streaming service, to broadcast three national channels in India—two news and one business—over the Internet to a global audience.

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The LiveBroadcast service is part of Tata Communications’ suite of Content Delivery Network (CDN) services that are powered by BitGravity’s technology. LiveBroadcast will deliver the resources and scalability to support NDTV’s growing audience and their need for constant and dynamic flow of content, especially during peak times of news traffic.

By leveraging the LiveBroadcast service, NDTV can avoid the challenges and capital outlay of scaling infrastructure to deliver live video over the Internet. Tata Communications’ solution eliminates the need to install equipment on NDTV’s premises, saving on infrastructure costs and allowing for maximum uptime and scalability when channels are added.

To deliver the service, Tata Communications receives live feeds from the satellite and streams  the contents on NDTV’s website using the CDN platform. Kawaljit Singh Bedi, CTO of NDTV Convergence said Tata Communications’ LiveBroadcast service offers a more cost-effective way to improve the quality and provide consistency of NDTV’s Internet live broadcasts. “We found a specialized video delivery provider in Tata Communications. We receive superior quality, scale, and multiple delivery options that create new monetizing opportunities for our content,” he added.

Added Kawaljit: “On May 16, 2009, India’s general election results day, NDTV.com served over 1.5 million live video streams. Tata Communications’ LiveBroadcast service handled the increased video requests without a hitch. The service is scalable and robust, and is what we need for handling breaking news stories and the corresponding spikes in traffic that occur several times throughout the year.”

“Our CDN solution is designed specifically for companies like NDTV that need to deliver video content to viewers over the Internet in an efficient and cost effective manner,” said Genius Wong, Senior Vice President, Global IP and VPN services for Tata Communications. “NDTV is truly an innovator and we look forward to the additional partnership opportunities, as they continue to explore new ways to deliver video content to customers using the Internet.”

About LiveBroadcast:
Tata Communications’ LiveBroadcast service provides an end-to-end solution that replicates and distributes content within a best in class two- to four-second delay, using the company’s extensive Tier-1 IP backbone. Distributed Origin technology is used to deliver Flash/H.264 video-on-demand services and incoming live streams are simultaneously replicated on every delivery node leveraging the Tata Communications’ IP backbone.  Since no proprietary live server-based solution is used, the LiveBroadcast service can easily scale to handle any live event. 

Besides LiveBroadcast, the Tata Communications suite of CDN services powered by BitGravity includes Tata Communications CDN, a next-generation CDN designed for a wide range of content delivery applications on a global scale; and Tata Communications CDN Plus and CDN Secure, designed for the distribution and protection of media assets.

Related links
TV5MONDE Selects Tata Communications' Content Delivery Network Services to Reach Global Audience in Real-Time
Tata Communications Launches Global Content Delivery Network Service Powered By BitGravity

About Tata Communications
Tata Communications is a leading global provider of a new world of communications.  With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited), Nepal (United Telecom Limited), and subject to approval by the Chinese government, China (China Enterprise Communications)

Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL)
www.tatacommunications.com

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