Prior to joining Nielsen, Ranade was associated with Heinz India as Senior Manager, Market Research & Media Planning. Over the last decade, he has been associated in various capacities with Subhiksha Trading Services, TNS India, and IMRB International, among others.
Ranade would be based out of Mumbai and would focus on partnering with Consumer Packaged Goods (CPG) clients.
"Nielsen CPG business is a challenging one and has some of the most advanced products in Market Research that anyone could ask for," Ranade said.