The product allows customers to use them in varying denominations and on multiple visits at any of PayMate's merchant partners, both online and offline.

Sify iWay customers can now shop for anything from electronics, apparels and even book flight and movie tickets with their PayMate vouchers. Moreover, they can also send a GiftMate voucher via SMS to their family and friends. 

According to Ajay Adiseshann, founder and managing director, PayMate India, "The PayMate and Sify partnership enables online users and those reluctant to use cards online, to transact online. This would definitely give a fillip to e-commerce in the country, since only 10 per cent of online users actually transact online.

Sify's iWays are spread across 180 cities in the country, enhancing the value proposition to millions of potential e-commerce users."

PayMate India Private Ltd is a mobile commerce solutions company based in Mumbai. PayMate India has partnered with top MNCs, state-owned and co-operative banks to offer its mobile payment solution - PayMate. PayMate is already accepted at over 8000 merchants and can be used to pay for purchase online, over the phone and across the counter via the mobile.

Sify Technologies is among the largest Internet, network and e-commerce services companies in India, reaching 481 cities and towns in India.

A significant part of the company's revenue is derived from corporate services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting.