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| Philips Health to offer finance scheme |
| Joe C Mathew / New Delhi Dec 01, 2008, 22:10 IST |
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Philips Healthcare, a part of Philips Electronics and one of the world's top three hospital equipment makers, said it will offer a unique financing scheme in India to boost sales and to help the healthcare industry buck the slowdown.
The company, which has sold more than 24,000 machines in India, has asked its dealers to provide costly medical equipment on a pay-per-use plan. The plan is to support the distributors by allowing liberal finance schemes to ease their liquidity problems.
"If a hospital wants to install one of our costly equipment but does not have adequate funds, we will supply that equipment and allow them to pay back as per their usage," Anjan Bose, business head, Philips Healthcare India said.
“We have recently started a channel of distributor financing. We have over 50 distributors in the country and with the acquisition of two healthcare companies (X-ray makers) we have been able to add another 30 distributors to our list,’’ he said. Philips has a significant market position in the diagnostic imaging, patient monitoring and critical care segments. The company recently bought Mumbai-based Meditronics and Alpha, both manufacturers of X-ray systems, helping it to expand the range of economy product portfolio in the healthcare imaging business.
“We want to be part of the core process of the solution, design to address the needs. Partnerships, research collaborations, financing are all models that are very much part of our strategy,’’ Ronald de Jong, CEO, global sales and services said.
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