| Prasoon Joshi, regional creative director, McCann Erickson, has been appointed executive chairman, McCann Erickson India.
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| Santosh Desai, president and chief operating officer, McCann Erickson, has resigned and moved on to Future Brands, the recently formed marketing company by Kishore Biyani's Future Group.
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| Joshi would be reporting into Sorab Mistry, regional director, McCann Worldgroup, for South and South East Asia.
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| Commenting on the appointment, Mistry said McCann global and regional management recognises Prasoon's contribution to the growth of McCann India and that Joshi's impact on the Indian advertising industry is legendary and holds even greater promise.
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| Henceforth, all McCann India operations will report to Joshi.
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| Joshi has also been active in other fields such as writing dialogues and lyrics for movies like Rang de Basanti and Fanaa. Joshi had moved on from Ogilvy & Mather in 2003 and since then McCann has grown dramatically.
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| McCann was never known to be a strong creative agency. Everything changed significantly ever since Joshi took charge. He has created some award winning campaigns for Coca-Cola, Nescafe, Perfetti (Chlormint, Happydent), Microsoft, HLL (Pears), MasterCard, Dabur, Tata Indicom and NDTV. |
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