| Print advertising saw a growth of 21 per cent during January-September 2007 compared to same period in 2006. Education, services, banking, finance and investment were the top three sectors in print during the period.
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| At the same time, TV ad volume recorded a rise of 33 per cent during January-September 2007 over January-September 2006, with average advertisements per day on TV recording a rise of 31 per cent.
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| According to a latest report by AdEx, a division of TAM Media Research, educational institutions category led the print advertising with 10 per cent share, while telecom products recorded highest growth of 72 per cent during Jan-Sept '07 compared to Jan-Sept'06.
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| Maruti Suzuki Ltd was the biggest advertiser on print during Jan-Sept '07, improving from the 2nd place during Jan-Sept '06.
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| According to AdEx, the top three contenders for print advertising under the educational institutions category were Planman Consultant India, Annamalai University and Vellore Institute of Technology during Jan-Sept '07.
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| According to advertising agencies, educational institutes spend close to Rs 20 crore every year on advertising, of which admissions form 70 per cent of overall advertising.
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| At the same time, Emami Ltd was the top print advertiser in the baby massage oil, lotions and creams category which accounted for 61 per cent share of the baby care sector.
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| Emami spends close to Rs 150 crore in advertising across media.
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| In the services sector, real estate, hospitals and clinics, travel and tourism led the advertising in print.
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| According to AdEx, Omaxe, Parsvanath Developers and HDIL were the top three advertisers in the real estate category during the period.
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| Advertising agencies pointed out that bigger real estate giants like Parsvanath, and others, spend close to Rs 30 crore on advertising, depending on the number of projects handled.
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| At the same time, TV ad volume recorded a rise of 33 per cent during January-September 2007 over January-September 2006, with average advertisements per day on TV recording a rise of 31 per cent. According to AdEx, average advertisements aired per day on TV rose from approximately 35612 advertisements per day in January-September 2006 to 46647 advertisements per day in January-September 2007. The number of advertisers on TV also increased from 6937 in January-September 2006 to 7873 in January-September 2007.
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| During Jan-Sept 2007, the Rs 22,560 crore Indian 'food and beverages' sector (source: A C Nielson) led the overall TV advertising with 15 per cent share.
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| According to AdEx, among the top categories of 'food and beverages' sector, 'aerated soft drink', 'milk beverages' and 'biscuits' together accounted for 34 per cent of the TV advertising volume.
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| Hindustan Unilever maintained its first position in TV advertising during both periods - January-September 2007 and January-September 2006, and focused its advertising on products like 'Lux', 'Fair and Lovely Multivitamin' and 'Pepsodent Complete Germi Check'.
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| 'Bharti Airtel Ltd' escalated to the 10th place on TV in January-September 2007 from 21st rank in January-September 2006.
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| 'Internet and SMS service' moved up by 14 places with a growth of 102 per cent in its ad volume during January-September 2007 over January-September 2006. Homeshop18.com had the maximum advertising volume under 'internet and SMS service'.
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| When contacted, spokespersons of both Bharti Airtel and Homeshop18.com refused to divulge ad spends. |
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