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| Radio City Connect partners with Force India for Go Karting Championship |
| Announcement / Corporate Jun 23, 2009, 16:56 IST |
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The Indian corporates have all the reasons to smile in this scorching summer of June, as they can take their teams on the fast track. Radio City Connect, activation arm of Radio City, India’s first and leading FM radio brand has partnered with Force India F1 team for Corporate Go Karting Championship across Mumbai, Delhi, Chennai, Bangalore and Hyderabad. Corporates from these five cities will get an opportunity to participate in the Maruti Suzuki Ritz presents Force India & Radio City Connect corporate Go Karting Championship.
The corporate activity will kick start from June 20, 2009 with regional rounds across five metros and will witness top most corporates from each city participating in regional round. The top three winners form each region will fight for all India Corporate Go Karting Championship in Mumbai on June 28, 2009. Presenting the national winner and runner up, an opportunity to be a part of the Singapore Grand Prix and also to meet up with the Force India Formula 1 Team. The two categories of this competition include the winning drivers – Corporate Go Karting Champion and the winning company – Go Karting Champions – Company.
Commenting on the partnership Mr. Ashit Kukian, President –Sales said,’ “India is slowly becoming a strong hub for F1 activities and fans. We are extremely delighted about the partnership as Go Karting provides the thrill of motor sports even to those who do not harbour professional aspirations. This is not just a sport, it’s the only way for anyone, who is obsessed with speed, to put his wildest dreams right onto the tracks, as everything here exactly stimulates the actual experiences of participating in a Grand Prix!!.”
The event is supported by Maruti Suzuki Ritz as the presenting sponsor and partnered by Force India. Kingfisher Airlines are the airline partners while Planetradiocity.com is the online partner for the entire event. The event is further supported by the Associate sponsors – Reliance mobile, Cadbury Bourneville and Aegon Religare Life Insurance.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
About Radio City 91.1FM
Radio City 91.1FM is India’s first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Radio City 91.1FM’s fresh and vibrant outlook, 'Whatte Fun' offers a differentiated listening experience through melodious adult contemporary (AC) format of music to SEC AB Adult audiences across the nation. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. Radio City 91.1 FM broadcasts round-the-clock using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance.
About Radio City Connect
Radio City Connect is a full spectrum activations cell providing end-to-end 360 degree brand marketing solutions. It also offers innovative activation-led solutions, customized to address the advertiser’s specific business needs ensuring direct quality interface with their core target group. These include taking brand beyond just the existing radio platform, with on-ground activation, road shows, multi-city mall activities, venue promotions, music concerts, rock shows among several other innovations. Some of the brands to have experienced the Radio City Connect advantage include Nokia, Britannia, Business Standard, Hindustan Unilever Limited (Knorr and Domex), Philips Water Purifier, GSK, Vodafone, Marico, Ford India, Kotak Mahindra, Durex, Bharati AXA, P&G – Pantene, Cadbury India Ltd, Idea Cellular and DuPont Teflon among several others.
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