The Advertising Standards Council of India (ASCI) has pulled up 15 firms, including telecom companies, for running misleading ad campaigns during July to October this year.

During the said period, Consumer Complaints Council (CCC) of ASCI found 15 advertisers, including Reliance Communications (RCom) and Idea Cellular, FMCG player Dabur and Elder Pharma and coaching centre Career Launcher, violating the council's code.

Click here for Cloud Computing

Also Read   Related Stories News Now - RCom to raise Rs 6,300 cr for expansion - RCom, UniverCell tie up - Idea expands in North East - Not inspecting books of RCom, says Khurshid - TTSL, RCom, others owe Rs 603 cr; Airtel pays highest revenue - DoT gives Bharti a week to comply with audit queries

Also Read   Related Stories News Now - Markets surge in opening trades - Rupee flat in early trade - US jobs, factory data strengthen growth outlook - Wall Street ends higher on economic data - World stocks, euro rally on data, Greek hopes More

When contacted, the company said it is currently making modifications in the TVC.

"RCom has already responded to ASCI and is making necessary modifications in the TVC," a spokesperson from RCom said.

Another mobile operator, Idea Cellular also had to modify its commercial, which showed people walking while talking on mobile phones, as ASCI upheld complaint from consumers that it encouraged "unsafe act of walking while talking on the mobile phone".

"Some action sequences as depicted in the TVC, shows dangerous practices and manifest a disregard for safety without justifiable reason," ASCI said.

Queries sent to the firm remained answered.

FMCG firm Dabur had to modify two of its TV commercials, which according to the CCC were misleading. The two ads were that of Dabur Vatika shampoo, which claimed that the product "eliminates dandruff from first wash" and that of Dabur Lal Tail which said massaging with the oil "leads to doubly faster growth in babies".

The CCC found that the claims were misleading.

Coaching centre Career Launcher's (CL) campaign claiming "four out of five IIM call-getters in CAT 2008 from Delhi and NCR" were its student was suspended as it was unsubstantiated.

The ASCI also found Elder Pharma's campaign of showing a woman unbuttoning shirt in advertisement of deodorant 'Fuel' to be vulgar and it was asked to be modified.

New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - Markets surge in opening trades - Rupee flat in early trade - US jobs, factory data strengthen growth outlook - Wall Street ends higher on economic data - World stocks, euro rally on data, Greek hopes

Tags : RCom | Idea | ASCI | misleading ads | Advertising Standards Council | Consumer Complaints Council | Reliance Communications | Dabur | Elder Pharma | Career Launcher   Read Business news in  Advertisements -  Now property search gets more exciting than ever before! -  High Growth Business Opportunities in Africa - Register to explore -  Medium-sized businesses are the engines of a smarter planet. -  Save over Rs.3000 with IndianOil Citibank Card -  We live for our family. have you secured them? -  India's No. 1 Property Site. Click here to know more.. -  Diseases earlier, Saving Costs, Extending Lives. Know More.. -  Get 5% cashback on telephone bills with Citi -  Enjoy the journey as much as the destination. click to know more.. -  Exim Bank Conclave on India - Africa Project Partnership. Know more.. -  Be part of it The World's Largest Aircraft. -  Creating Wealth made simple the SIP way. Know more.. -  Only Developer to give a guarantee on time space & rate. -  Office 365 for professionals and small businesses. -  Buy Your Property with Our Triple Guarantee in India. -  Improve Patient Care & Experience. Click here to know more -  Win a Business Class Ticket to Europe..Know more.. -   Introduce a New Automotive Luxury Car.. know more -  Health is Wealth..... Insurance + Savings... Know More...