Reliance Communications (RCom) is in talks with Hyderabad-based Altruist Technologies to create an open source network to allow its 105 million wireless subscribers (GSM and CDMA networks) to create their own content for mobile devices.

Initially, RCom users will be able to create their own caller tunes and ringtones by uploading the content through RCom’s web interface.

BSE  |  NSE Price

Also Read   Related Stories News Now - Reliance Comm to sell unit stake to GTL, PE - RCom may sell tower unit to Reliance Ind - RCom to hive off DTH, IPTV business - Mukesh to detail growth plans today - Rel Infratel in talks with GTL to sell stake - RCom rolls out its first 3G-mobile scheme for users

Also Read   Related Stories News Now - Wall Street gains 1% on jobs jump - PEs may hang up on telecom in short-term, post SC vedict - Telenor to write down $721 mn on licences in India - Tata Tele Q3 net loss at Rs 144 cr - Ex-UBS trader refused bail as bank probe deepens More

When asked, an RCom spokesperson confirmed the company was finalising an alliance with Altruist but declined to give details. RCom, confirmed sources from within the company, is expected to save nearly 15 per cent in content acquisition costs on an annualised basis and expects over 100,000 customers to use this service every month.

By the end of the current financial year, the company expects over a million users across its CDMA and GSM networks, where the critical adoption would come from Tier-II and Tier-III towns, with a revenue upside of over Rs 250 crore over the next five years.

Altruist will create a technological bandwidth to be deployed across GSM and CDMA networks and will be integrated with RCom’s pan-India telecom backbone. Sources said Altruist raced ahead of China’s Huawei Technologies, believed to also be in the contest for this alliance. Analysts estimate the alliance to be valued at around Rs 300 crore.

This move, analysts believe, is in line with RCom’s overall business strategy to create unique and innovative services. Over the past few months, the company has offered value-added services such as SMS-based novels, mobile commerce transactions through a strategic tie-up with Atom Technologies, live streaming of cricket matches on mobiles, Antakshari services on mobiles and a blue-collar job search service.

New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - Wall Street gains 1% on jobs jump - PEs may hang up on telecom in short-term, post SC vedict - Telenor to write down $721 mn on licences in India - Tata Tele Q3 net loss at Rs 144 cr - Ex-UBS trader refused bail as bank probe deepens

Tags : Reliance Communications | Altruist Technologies | GSM | CDMA |   Read Business news in  Advertisements -  Now property search gets more exciting than ever before! -  Office 365 for professionals and small businesses. -  Improve Patient Care & Experience. Click here to know more -  Special moments captured with VIVID clarity. Know more.. -  Special moments captured with VIVID clarity. Know more.. -  A hassle free reservation with our Best Available Rate.