Announcing its foray into rural and micro-finance segment, Reliance Life Insurance Company Limited on Wednesday announced the launch of two new insurance products, Reliance Jan Samridhi Plan and Reliance Traditional Super Invest Assure Plan (RTSIP).

President of Life Insurance Company Malay Ghosh said in Chandigarh that the company was targeting Rs 100 crore from micro insurance segment this year. He added while Jan Samridhi Plan was rural-centric product that lowered the entry level for providing life cover and savings opportunities with premium as low as Rs 50 a month, Reliance Traditional Super Invest Plan was a regular premium scheme designed to meet the regular savings, protection and income needs of customers having a risk-averse profile. At present 95 per cent of the insurance products sold by company are Unit Linked Insurance Policies while only 5 per cent non linked policies.

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