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| Rock and Rule With Proline Apparel | | Proline Apparel presents its new ?Rock and Rule? Collection |
| Announcement / Corporate Jul 17, 2009, 22:22 IST |
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Music is the universal language of the youth all over the world. Whether one is happy or going through difficult times or just bored of things around them, music is what they turn to, to lift up their spirits. The latest trend of rock music expresses almost any emotions one can possibly be having and therefore is a craze among many young minds. Far beyond simply a musical style, rock and roll influenced lifestyles, fashion, attitudes, and language. Expressing youthful rebellion and characterized by distinctive clothing styles and a variety of anti-authoritarian ideologies Proline Apparel is proud to present its ‘Rock and Rule’ Collection that salutes an era where music ruled the world of a young mind.
Recreating the history of Proline for the modern era, the latest ‘Rock and Rule’ Collection portrays the core aspects of a rocker, detailing and cuts with an authentic classic feel. Proline’s ‘Rock and Rule’ Collection is a reviving collection of stylish lines and inspirational new designs for young adults and men. The collection symbolizes the casual and reckless lifestyle of counterculture that prevailed in the 1960, but maintains a modern styling that’s apart of the charisma Proline Apparel has come to stand for...The collection redefines attitude, energy and cutting edge style that Rock Music exemplifies.
The styling and the fabrics are in sync with the needs of the fashion conscious and are designed specifically keeping in mind the latest trends for the season. Keeping in mind the Rock culture the collection makes use of new age graphics like multicolored and gradation foil prints, use of iconic labels, pattern printed detailing and the use of appliqués. The exiting colour combination with vivid hues only adds to the comfort and styling of the Street ‘Rock and Rule’ Collection. The collection is designed in a way to match the latest trends in fashion, thus giving it a trendy and stylish appearance.
The exquisite casual wardrobe by Proline is 100% natural cotton with excellent perspiration absorbing capabilities that facilitates air passage, providing comfort in handling everyday stress and keeping you fresh and cool. Each piece of clothing of this collection is sutured into skin-friendly, sheer fabrics that ensure perfect relaxation. High quality, trend-setting styles, value for money, and quality service is what the brand Proline stands for. Competitively priced at Rs. 499/- onwards, the collection is available across India at the Proline Apparel Stores located in Mumbai, Bangalore, Mysore, Chennai, Coimbatore, Hyderabad, Cochin, Indore, Delhi.
Proline India, a joint venture between the Batra Group of companies and Bombay Dyeing, was incorporated in 1983. It is a pioneer in the field of sports leisurewear which found instant acceptability with the trade and the consumer. The brand Proline consists of Leisurewear and Sportswear for Men and is aimed at the 18-35 year age group. It is sold through over 400 retailers, departmental stores and company-owned and franchised stores spread all across India. The brand is also exported to the Middle East and Sri Lanka.
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